What are brands communities?

Communities for brand fans, collectors, and enthusiasts organized around specific companies and products. The mix includes Discord servers for loyalty program members, Facebook groups for collectors, and Reddit communities for fans of specific brands in fashion, tech, and consumer goods.

Where do most brands communities live?

Reddit is the most common platform in this report (36% of 11 listings).

Are most of these communities free?

91% are free to join. The rest require payment, an application, or both.

How big is a typical brands community?

Among listings with public size data, the average is 102K members and the median is 20K. The median is usually the better signal for a typical group because a few large ones inflate the average.

What do these communities usually include?

Forum is the most common (73%). Others that show up often include live chat.

How does Hive Index collect this data?

Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.

Where can I see the full list?

The full directory is on Hive Index's Brands topic page, where you can filter by platform, size, features, and more.

Brands Communities Report: Stats, Platforms, Trends &...

Executive Summary

We analyzed 11 brands communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: In this smaller sample, brands communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated 2024-01-13

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Communities: 11
Platforms: 5
Avg members: 102K
Median members: 20K

Where Brands Communities Are Hosted

Reddit
4(36%)
Discord
3(27%)
Independent Platforms
2(18%)
Facebook
1(9%)
Skool
1(9%)

Format mix

Forum / feed-based
7(64%)
Chat communities
3(27%)
Private membership
1(9%)

Forum / feed-based is most common (64%), but chat communities is also well represented (27%).

Reddit leads (36% of listings).

Audience Size & Access

Community size

Tiny
<20 members
0(0%)
Small
20-100 members
0(0%)
Medium
100-1,000 members
1(9%)
Large
1,000-10,000 members
3(27%)
Huge
10,000-100,000 members
2(18%)
Massive
100,000-1M members
5(45%)
Gigantic
1M+ members
0(0%)

Free vs paid

The average is much higher than the median (102K vs 20K), which usually means a few large groups are pulling the average up.

How Brands Differs From Other Categories

Metric	Brands	Hive Index average
Free to join	91%	85%
Median members	20K	25K
Average members	102K	669K
Paid or apply-to-join	9%	15%
Live chat	27%	38%
Discord share	27%	16%

Feature Mix

Common features appear in at least 15% of listings.

Common Features

Forum
73%
Live Chat
27%

Niche Features

Paid Community
9%

Forum appears on 73% of listings.

What Visitors Click

Outbound clicks / mo: 13

Platform supply vs. clicks

Platform	Communities	Share of communities	Outbound clicks	Share of clicks
Reddit	4	36%	2	15%
Discord	3	27%	11	85%

Share is calculated within this topic.

Discord gets 85% of clicks but only 27% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

Chat communities
11(85%)
Forum / feed-based
2(15%)

Most-clicked features

Live Chat
11(85%)
Forum
2(15%)

Most-clicked size ranges

Large
11(85%)
Massive
2(15%)

Top-clicked listings

Timepiece FNF
9(69%)
Salesforce Exchange Discord
2(15%)
r/Seiko
1(8%)

Most clicks go to chat communities and forum / feed-based communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Brands. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

•We only have a handful of listings so far, so treat these numbers as directional.
•Last updated 2024-01-13

FAQ

: Communities for brand fans, collectors, and enthusiasts organized around specific companies and products. The mix includes Discord servers for loyalty program members, Facebook groups for collectors, and Reddit communities for fans of specific brands in fashion, tech, and consumer goods.
: Reddit is the most common platform in this report (36% of 11 listings).
: 91% are free to join. The rest require payment, an application, or both.
: Among listings with public size data, the average is 102K members and the median is 20K. The median is usually the better signal for a typical group because a few large ones inflate the average.
: Forum is the most common (73%). Others that show up often include live chat.
: Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.
: The full directory is on Hive Index's Brands topic page, where you can filter by platform, size, features, and more.

Keep exploring

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All Brands communities

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