What are brand marketing communities?

Communities for brand marketers and marketing professionals covering brand strategy, experiential campaigns, and consumer engagement. LinkedIn is the primary platform for practitioners sharing research, campaign ideas, and industry analysis, with more niche communities for specific brand disciplines.

Where do most brand marketing communities live?

Reddit is the most common platform in this report (36% of 11 listings).

Are most of these communities free?

82% are free to join. The rest require payment, an application, or both.

How big is a typical brand marketing community?

Among listings with public size data, the average is 10K members and the median is 390. The median is usually the better signal for a typical group because a few large ones inflate the average.

What do these communities usually include?

Forum is the most common (73%). Others that show up often include live chat, job board, and newsletter.

How does Hive Index collect this data?

Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.

Where can I see the full list?

The full directory is on Hive Index's Brand Marketing topic page, where you can filter by platform, size, features, and more.

Brand Marketing Communities Report: Stats, Platforms,...

Executive Summary

We analyzed 11 brand marketing communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: In this smaller sample, brand marketing communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated 2024-01-13

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Communities: 11
Platforms: 5
Avg members: 10K
Median members: 390

Where Brand Marketing Communities Are Hosted

Reddit
4(36%)
LinkedIn
3(27%)
Slack
2(18%)
Independent Platforms
1(9%)
Skool
1(9%)

Format mix

Forum / feed-based
5(45%)
Other platforms
3(27%)
Chat communities
2(18%)
Private membership
1(9%)

Forum / feed-based is most common (45%), but other platforms is also well represented (27%).

Reddit leads (36% of listings).

Audience Size & Access

Community size

Tiny
<20 members
0(0%)
Small
20-100 members
1(9%)
Medium
100-1,000 members
7(64%)
Large
1,000-10,000 members
1(9%)
Huge
10,000-100,000 members
2(18%)
Massive
100,000-1M members
0(0%)
Gigantic
1M+ members
0(0%)

Free vs paid

The average is much higher than the median (10K vs 390), which usually means a few large groups are pulling the average up.

How Brand Marketing Differs From Other Categories

Brand Marketing is smaller than typical Hive Index topics.

Metric	Brand Marketing	Hive Index average
Free to join	82%	85%
Median members	390	25K
Average members	10K	669K
Paid or apply-to-join	18%	15%
Live chat	27%	38%
Topic pageviews / mo	78	714

Feature Mix

Common features appear in at least 15% of listings.

Common Features

Forum
73%
Live Chat
27%
Job Board
18%
Newsletter
18%
Online/Offline Events
18%
Paid Community
18%

Niche Features

Member Perks
9%
Pairing
9%

Forum appears on 73% of listings.

What Visitors Click

Outbound clicks / mo: 6

Platform supply vs. clicks

Platform	Communities	Share of communities	Outbound clicks	Share of clicks
Slack	2	18%	2	33%
Independent Platforms	1	9%	4	67%

Share is calculated within this topic.

Independent Platforms gets 67% of clicks but only 9% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

Forum / feed-based
4(67%)
Chat communities
2(33%)

Most-clicked features

Live Chat
6(100%)
Member Perks
4(67%)
Newsletter
4(67%)
Online/Offline Events
4(67%)
Paid Community
4(67%)
Pairing
4(67%)

Clicks by access model

Paid or apply-to-join
4(67%)
Free to join
2(33%)

Top-clicked listings

Intribe
4(67%)
Everharbor
2(33%)

Most clicks go to forum / feed-based and chat communities communities.

Trends

Founded year

2008

2009

2011

2012

2016

2020

2021

2022

1 community has no founding year on file.

Most listed groups were founded around 2011.

Community Quality & Ratings

Only 1 community has ratings so far, so read this as a small sample.

5.0 average rating across 1 community.

Rated examples

Intribe
Independent Platforms · 5.0 stars · 390 members

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Brand Marketing. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

•We only have a handful of listings so far, so treat these numbers as directional.
•Last updated 2024-01-13

FAQ

: Communities for brand marketers and marketing professionals covering brand strategy, experiential campaigns, and consumer engagement. LinkedIn is the primary platform for practitioners sharing research, campaign ideas, and industry analysis, with more niche communities for specific brand disciplines.
: Reddit is the most common platform in this report (36% of 11 listings).
: 82% are free to join. The rest require payment, an application, or both.
: Among listings with public size data, the average is 10K members and the median is 390. The median is usually the better signal for a typical group because a few large ones inflate the average.
: Forum is the most common (73%). Others that show up often include live chat, job board, and newsletter.
: Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.
: The full directory is on Hive Index's Brand Marketing topic page, where you can filter by platform, size, features, and more.

Keep exploring

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All Brand Marketing communities

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