Linkedin Groups for Brand Marketers

Brand Experience, Experiential Marketing, Customer Experience Design - All are valid topics for this group. Use this forum to discuss industry trends, opportunities, and advice.

XMI is a community of professionals, students, and creative people who share ideas, research, and information. We are focused on the continuous improvement of the marketing industry as a whole. Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that facilitate an emotional connection. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty. Please invite your friends & colleagues to join this group and become active members of the XMI community.

This group is for people who are interested in experiential marketing, brand experience, customer experience management, and brand advocacy programs. Also welcome members of experiential marketing agencies, or clients that use or want to use experiential marketing in their marketing communications.