Products Communities Report

Executive Summary

We analyzed 12 products communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: In this smaller sample, products communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

Communities
12
Platforms
6
Avg members
6K
Median members
750

Where Products Communities Are Hosted

  • Facebook: 4 communities (33%)
  • Slack: 2 communities (17%)
  • Discord: 2 communities (17%)
  • Turf: 2 communities (17%)
  • Reddit: 1 communities (8%)
  • Independent Platforms: 1 communities (8%)
  • Facebook
    4(33%)
  • Slack
    2(17%)
  • Discord
    2(17%)
  • Turf
    2(17%)
  • Reddit
    1(8%)
  • Independent Platforms
    Independent Platforms
    1(8%)

Format mix

  • Forum / feed-based
    6(50%)
  • Chat communities
    4(33%)
  • Other platforms
    2(17%)

Forum / feed-based is most common (50%), but chat communities is also well represented (33%).

Facebook leads (33% of listings).

Audience Size & Access

Community size

  • Tiny: 0 communities (0%)
  • Small: 3 communities (25%)
  • Medium: 3 communities (25%)
  • Large: 2 communities (17%)
  • Huge: 3 communities (25%)
  • Massive: 0 communities (0%)
  • Gigantic: 0 communities (0%)
  • Tiny
    <20 members
    0(0%)
  • Small
    20-100 members
    3(25%)
  • Medium
    100-1,000 members
    3(25%)
  • Large
    1,000-10,000 members
    2(17%)
  • Huge
    10,000-100,000 members
    3(25%)
  • Massive
    100,000-1M members
    0(0%)
  • Gigantic
    1M+ members
    0(0%)

1 community has unknown member counts.

Free vs paid

  • Free to join: 10 communities (83%)
  • Paid or apply-to-join: 2 communities (17%)

The average is much higher than the median (6K vs 750), which usually means a few large groups are pulling the average up.

How Products Differs From Other Categories

Products is smaller, and more chat-heavy, compared with typical Hive Index topics.

MetricProductsHive Index average
Free to join83%84%
Median members75025K
Average members6K668K
Paid or apply-to-join17%16%
Live chat58%41%
Discord share17%17%

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 10 communities (83%)
  • Live Chat: 7 communities (58%)
  • Newsletter: 3 communities (25%)
  • Online/Offline Events: 3 communities (25%)
  • Job Board: 2 communities (17%)
  • Member Perks: 2 communities (17%)
  • Requires Application: 2 communities (17%)
  • Forum
    83%
  • Live Chat
    58%
  • Newsletter
    25%
  • Online/Offline Events
    25%
  • Job Board
    17%
  • Member Perks
    17%
  • Requires Application
    17%

Niche Features

  • Courses: 1 communities (8%)
  • Paid Community: 1 communities (8%)
  • Tools: 1 communities (8%)
  • Courses
    8%
  • Paid Community
    8%
  • Tools
    8%

Live Chat appears on 58% of listings.

What Visitors Click

Outbound clicks / mo
6

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Facebook433%
120%
Slack217%
240%
Discord217%
120%
Independent Platforms18%
120%

Share is calculated within this topic.

Slack gets 40% of clicks but only 17% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

  • Chat communities
    3(60%)
  • Forum / feed-based
    2(40%)

Most-clicked features

  • Live Chat
    4(80%)
  • Forum
    2(40%)
  • Job Board
    2(40%)
  • Member Perks
    1(20%)
  • Newsletter
    1(20%)
  • Online/Offline Events
    1(20%)

Most-clicked size ranges

  • Small
    2(40%)
  • Large
    1(20%)
  • Huge
    1(20%)
  • Medium
    1(20%)

Top-clicked listings

  • QuickBooks Partners
    2(40%)
  • Ken Moo's SaaS Lifetime Deals
    1(20%)
  • Mindbody One
    1(20%)

Most clicks go to chat communities and forum / feed-based communities.

Community Quality & Ratings

Only 2 communities have ratings so far, so read this as a small sample.

5.0 average rating across 2 communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Products. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • We only have a handful of listings so far, so treat these numbers as directional.

FAQ