Executive Summary
We analyzed 12 products communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.
The big picture: In this smaller sample, products communities are broad and fragmented, with many small groups and a few very large outliers.
Source: Hive Index community database · Updated periodically
- Communities
- 12
- Platforms
- 6
- Avg members
- 6K
- Median members
- 750
Where Products Communities Are Hosted
- Facebook: 4 communities (33%)
- Slack: 2 communities (17%)
- Discord: 2 communities (17%)
- Turf: 2 communities (17%)
- Reddit: 1 communities (8%)
- Independent Platforms: 1 communities (8%)
- 4(33%)
Facebook - 2(17%)Slack
- 2(17%)
Discord - 2(17%)
Turf - 1(8%)
Reddit - 1(8%)
Independent Platforms
Format mix
- 6(50%)Forum / feed-based
- 4(33%)Chat communities
- 2(17%)Other platforms
Forum / feed-based is most common (50%), but chat communities is also well represented (33%).
Facebook leads (33% of listings).
Audience Size & Access
Community size
- Tiny: 0 communities (0%)
- Small: 3 communities (25%)
- Medium: 3 communities (25%)
- Large: 2 communities (17%)
- Huge: 3 communities (25%)
- Massive: 0 communities (0%)
- Gigantic: 0 communities (0%)
- 0(0%)Tiny<20 members
- 3(25%)Small20-100 members
- 3(25%)Medium100-1,000 members
- 2(17%)Large1,000-10,000 members
- 3(25%)Huge10,000-100,000 members
- 0(0%)Massive100,000-1M members
- 0(0%)Gigantic1M+ members
1 community has unknown member counts.
Free vs paid
- Free to join: 10 communities (83%)
- Paid or apply-to-join: 2 communities (17%)
The average is much higher than the median (6K vs 750), which usually means a few large groups are pulling the average up.
How Products Differs From Other Categories
Products is smaller, and more chat-heavy, compared with typical Hive Index topics.
| Metric | Products | Hive Index average |
|---|---|---|
| Free to join | 83% | 84% |
| Median members | 750 | 25K |
| Average members | 6K | 668K |
| Paid or apply-to-join | 17% | 16% |
| Live chat | 58% | 41% |
| Discord share | 17% | 17% |
Feature Mix
Common features appear in at least 15% of listings.
Common Features
- Forum: 10 communities (83%)
- Live Chat: 7 communities (58%)
- Newsletter: 3 communities (25%)
- Online/Offline Events: 3 communities (25%)
- Job Board: 2 communities (17%)
- Member Perks: 2 communities (17%)
- Requires Application: 2 communities (17%)
- 83%Forum
- 58%Live Chat
- 25%Newsletter
- 25%Online/Offline Events
- 17%Job Board
- 17%Member Perks
- 17%Requires Application
Niche Features
- Courses: 1 communities (8%)
- Paid Community: 1 communities (8%)
- Tools: 1 communities (8%)
- 8%Courses
- 8%Paid Community
- 8%Tools
Live Chat appears on 58% of listings.
What Visitors Click
- Outbound clicks / mo
- 6
Platform supply vs. clicks
| Platform | Communities | Share of communities | Outbound clicks | Share of clicks |
|---|---|---|---|---|
| 4 | 33% | 1 | 20% | |
| Slack | 2 | 17% | 2 | 40% |
| Discord | 2 | 17% | 1 | 20% |
| Independent Platforms | 1 | 8% | 1 | 20% |
Share is calculated within this topic.
Slack gets 40% of clicks but only 17% of listings, so visitors click it more than you'd expect from supply alone.
Most-clicked formats
- 3(60%)Chat communities
- 2(40%)Forum / feed-based
Most-clicked features
- 4(80%)Live Chat
- 2(40%)Forum
- 2(40%)Job Board
- 1(20%)Member Perks
- 1(20%)Newsletter
- 1(20%)Online/Offline Events
Most-clicked size ranges
- 2(40%)Small
- 1(20%)Large
- 1(20%)Huge
- 1(20%)Medium
Top-clicked listings
- 2(40%)QuickBooks Partners
- 1(20%)Ken Moo's SaaS Lifetime Deals
- 1(20%)Mindbody One
Most clicks go to chat communities and forum / feed-based communities.
Trends
Founded year
Not enough founding-year data to chart yet.
Community Quality & Ratings
Only 2 communities have ratings so far, so read this as a small sample.
5.0 average rating across 2 communities.
Methodology & FAQ
Methodology
This report uses communities in the Hive Index database tagged as Products. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.
- •We only have a handful of listings so far, so treat these numbers as directional.
FAQ
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