Home Improvement Communities Report

Executive Summary

We analyzed 20 home improvement communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: home improvement listings cluster on Independent Platforms, while a few large groups pull member averages up.

Source: Hive Index community database · Updated periodically

Communities
20
Platforms
4
Avg members
8.6M
Median members
301K

Where Home Improvement Communities Are Hosted

  • Independent Platforms: 16 communities (80%)
  • Reddit: 2 communities (10%)
  • Facebook: 1 communities (5%)
  • Discourse: 1 communities (5%)
  • Independent Platforms
    Independent Platforms
    16(80%)
  • Reddit
    2(10%)
  • Facebook
    1(5%)
  • Discourse
    1(5%)

Independent Platforms leads with 80%, but Reddit also has a meaningful share (10%).

Audience Size & Access

Community size

  • Tiny: 0 communities (0%)
  • Small: 0 communities (0%)
  • Medium: 0 communities (0%)
  • Large: 2 communities (10%)
  • Huge: 4 communities (20%)
  • Massive: 4 communities (20%)
  • Gigantic: 4 communities (20%)
  • Tiny
    <20 members
    0(0%)
  • Small
    20-100 members
    0(0%)
  • Medium
    100-1,000 members
    0(0%)
  • Large
    1,000-10,000 members
    2(10%)
  • Huge
    10,000-100,000 members
    4(20%)
  • Massive
    100,000-1M members
    4(20%)
  • Gigantic
    1M+ members
    4(20%)

6 communities have unknown member counts.

Free vs paid

  • Free to join: 16 communities (80%)
  • Paid or apply-to-join: 4 communities (20%)

The average is much higher than the median (8.6M vs 301K), which usually means a few large groups are pulling the average up.

How Home Improvement Differs From Other Categories

Home Improvement is larger than typical Hive Index topics.

MetricHome ImprovementHive Index average
Free to join80%84%
Median members301K25K
Average members8.6M662K
Paid or apply-to-join20%16%
Topic pageviews / mo4251K

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 20 communities (100%)
  • Newsletter: 6 communities (30%)
  • Paid Community: 4 communities (20%)
  • Forum
    100%
  • Newsletter
    30%
  • Paid Community
    20%

Niche Features

  • Job Board: 2 communities (10%)
  • Member Perks: 2 communities (10%)
  • Pairing: 2 communities (10%)
  • Online/Offline Events: 1 communities (5%)
  • Requires Application: 1 communities (5%)
  • Job Board
    10%
  • Member Perks
    10%
  • Pairing
    10%
  • Online/Offline Events
    5%
  • Requires Application
    5%

Forum appears on 100% of listings.

What Visitors Click

Outbound clicks / mo
9

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Independent Platforms1680%
556%
Reddit210%
222%
Facebook15%
111%
Discourse15%
111%

Share is calculated within this topic.

Independent Platforms hosts 80% of listings and 56% of clicks, so supply and interest line up.

Most-clicked features

  • Forum
    9(100%)
  • Newsletter
    4(44%)
  • Paid Community
    4(44%)
  • Job Board
    3(33%)
  • Pairing
    3(33%)
  • Requires Application
    3(33%)

Most-clicked size ranges

  • Gigantic
    5(56%)
  • Huge
    2(22%)
  • Massive
    1(11%)
  • Large
    1(11%)

Clicks by access model

  • Free to join
    5(56%)
  • Paid or apply-to-join
    4(44%)

Top-clicked listings

  • Houzz
    3(33%)
  • HouseRepair Talk
    1(11%)
  • r/HomeImprovement
    1(11%)

A few listings get most of the clicks; the rest split what is left.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Home Improvement. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • •This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ