Executive Summary
We analyzed 24 home shopping communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.
The big picture: home shopping listings cluster on Reddit, while a few large groups pull member averages up.
Source: Hive Index community database · Updated 2026-10-14
- Communities
- 24
- Platforms
- 4
- Avg members
- 1.3M
- Median members
- 200K
Where Home Shopping Communities Are Hosted
- Reddit: 16 communities (67%)
- Independent Platforms: 5 communities (21%)
- Facebook: 2 communities (8%)
- Discord: 1 communities (4%)
- 16(67%)
Reddit - 5(21%)
![Independent Platforms]()
Independent Platforms - 2(8%)
Facebook - 1(4%)
Discord
Format mix
- 23(96%)Forum / feed-based
- 1(4%)Chat communities
Most listings are forum / feed-based (96%).
Reddit leads with 67%, but Independent Platforms also has a meaningful share (21%).
Audience Size & Access
Community size
- Tiny: 0 communities (0%)
- Small: 0 communities (0%)
- Medium: 0 communities (0%)
- Large: 1 communities (4%)
- Huge: 4 communities (17%)
- Massive: 8 communities (33%)
- Gigantic: 6 communities (25%)
- 0(0%)Tiny<20 members
- 0(0%)Small20-100 members
- 0(0%)Medium100-1,000 members
- 1(4%)Large1,000-10,000 members
- 4(17%)Huge10,000-100,000 members
- 8(33%)Massive100,000-1M members
- 6(25%)Gigantic1M+ members
5 communities have unknown member counts.
Free vs paid
- Free to join: 24 communities (100%)
- Paid or apply-to-join: 0 communities (0%)
The average is much higher than the median (1.3M vs 200K), which usually means a few large groups are pulling the average up.
How Home Shopping Differs From Other Categories
Home Shopping is more free-to-join, and larger, compared with typical Hive Index topics.
| Metric | Home Shopping | Hive Index average |
|---|---|---|
| Free to join | 100% | 84% |
| Median members | 200K | 25K |
| Average members | 1.3M | 662K |
| Paid or apply-to-join | 0% | 16% |
| Discord share | 4% | 18% |
| Topic pageviews / mo | 69 | 989 |
Feature Mix
Common features appear in at least 15% of listings.
Common Features
- Forum: 22 communities (92%)
- 92%Forum
Niche Features
- Live Chat: 2 communities (8%)
- 8%Live Chat
Forum appears on 92% of listings.
What Visitors Click
- Outbound clicks / mo
- 9
Platform supply vs. clicks
| Platform | Communities | Share of communities | Outbound clicks | Share of clicks |
|---|---|---|---|---|
| 16 | 67% | 6 | 67% | |
| 2 | 8% | 3 | 33% |
Share is calculated within this topic.
Reddit hosts 67% of listings and 67% of clicks, so supply and interest line up.
Most-clicked size ranges
- 8(89%)Massive
- 1(11%)Gigantic
Top-clicked listings
- 5(56%)r/deals
- 2(22%)Extreme Couponing & Deals
- 1(11%)r/ThriftStoreHauls
A few listings get most of the clicks; the rest split what is left.
Trends
Founded year
- 1999: 1 communities (5%)
- 2001: 1 communities (5%)
- 2002: 2 communities (10%)
- 2007: 1 communities (5%)
- 2008: 2 communities (10%)
- 2010: 1 communities (5%)
- 2011: 4 communities (20%)
- 2012: 2 communities (10%)
- 2014: 3 communities (15%)
- 2015: 1 communities (5%)
- 2017: 1 communities (5%)
- 2021: 1 communities (5%)
4 communities have no founding year on file.
Most listed groups were founded around 2011.
Methodology & FAQ
Methodology
This report uses communities in the Hive Index database tagged as Home Shopping. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.
- •This is a smaller slice of Hive Index's database, so read trends as directional.
- •Last updated 2026-10-14
FAQ
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