Home Decor Communities Report

Executive Summary

We analyzed 17 home decor communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: home decor communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

Communities
17
Platforms
6
Avg members
342K
Median members
38K

Where Home Decor Communities Are Hosted

  • Independent Platforms: 7 communities (41%)
  • Reddit: 5 communities (29%)
  • Facebook: 1 communities (6%)
  • LinkedIn: 1 communities (6%)
  • Discourse: 1 communities (6%)
  • Discord: 1 communities (6%)
  • Independent Platforms
    Independent Platforms
    7(41%)
  • Reddit
    5(29%)
  • Facebook
    1(6%)
  • LinkedIn
    1(6%)
  • Discourse
    1(6%)
  • Discord
    1(6%)

Format mix

  • Forum / feed-based
    14(82%)
  • Other platforms
    2(12%)
  • Chat communities
    1(6%)

Most listings are forum / feed-based (82%).

Independent Platforms leads, but Reddit and Facebook also represent meaningful shares.

Audience Size & Access

Community size

  • Tiny: 0 communities (0%)
  • Small: 0 communities (0%)
  • Medium: 2 communities (12%)
  • Large: 1 communities (6%)
  • Huge: 7 communities (41%)
  • Massive: 3 communities (18%)
  • Gigantic: 3 communities (18%)
  • Tiny
    <20 members
    0(0%)
  • Small
    20-100 members
    0(0%)
  • Medium
    100-1,000 members
    2(12%)
  • Large
    1,000-10,000 members
    1(6%)
  • Huge
    10,000-100,000 members
    7(41%)
  • Massive
    100,000-1M members
    3(18%)
  • Gigantic
    1M+ members
    3(18%)

1 community has unknown member counts.

Free vs paid

  • Free to join: 12 communities (71%)
  • Paid or apply-to-join: 5 communities (29%)

The average is much higher than the median (342K vs 38K), which usually means a few large groups are pulling the average up.

How Home Decor Differs From Other Categories

Home Decor is less free-to-join, larger, and more paid or gated, compared with typical Hive Index topics.

MetricHome DecorHive Index average
Free to join71%84%
Median members38K25K
Average members342K662K
Paid or apply-to-join29%16%
Discord share6%18%
Topic pageviews / mo3981K

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 16 communities (94%)
  • Member Perks: 4 communities (24%)
  • Online/Offline Events: 4 communities (24%)
  • Paid Community: 4 communities (24%)
  • Newsletter: 3 communities (18%)
  • Forum
    94%
  • Member Perks
    24%
  • Online/Offline Events
    24%
  • Paid Community
    24%
  • Newsletter
    18%

Niche Features

  • Courses: 2 communities (12%)
  • Pairing: 2 communities (12%)
  • Job Board: 1 communities (6%)
  • Live Chat: 1 communities (6%)
  • Requires Application: 1 communities (6%)
  • Courses
    12%
  • Pairing
    12%
  • Job Board
    6%
  • Live Chat
    6%
  • Requires Application
    6%

Forum appears on 94% of listings.

What Visitors Click

Outbound clicks / mo
32

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Reddit529%
413%
Facebook16%
26%
Discord16%
2681%

Share is calculated within this topic.

Discord gets 81% of clicks but only 6% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

  • Chat communities
    26(81%)
  • Forum / feed-based
    6(19%)

Most-clicked features

  • Live Chat
    26(81%)
  • Online/Offline Events
    26(81%)
  • Forum
    6(19%)

Most-clicked size ranges

  • Huge
    26(81%)
  • Massive
    3(9%)
  • Gigantic
    3(9%)

Top-clicked listings

  • Ethereal
    26(81%)
  • Interiors & Architecture
    2(6%)
  • r/HomeDecorating
    2(6%)

Most clicks go to chat communities and forum / feed-based communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Home Decor. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • •This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ