Executive Summary
We analyzed 17 home decor communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.
The big picture: home decor communities are broad and fragmented, with many small groups and a few very large outliers.
Source: Hive Index community database · Updated periodically
- Communities
- 17
- Platforms
- 6
- Avg members
- 340K
- Median members
- 38K
Where Home Decor Communities Are Hosted
- Independent Platforms: 7 communities (41%)
- Reddit: 5 communities (29%)
- Facebook: 1 communities (6%)
- LinkedIn: 1 communities (6%)
- Discourse: 1 communities (6%)
- Discord: 1 communities (6%)
- 7(41%)
Independent Platforms - 5(29%)
Reddit - 1(6%)
Facebook - 1(6%)
LinkedIn - 1(6%)Discourse
- 1(6%)
Discord
Format mix
- 14(82%)Forum / feed-based
- 2(12%)Other platforms
- 1(6%)Chat communities
Most listings are forum / feed-based (82%).
Independent Platforms leads, but Reddit and Facebook also represent meaningful shares.
Audience Size & Access
Community size
- Tiny: 0 communities (0%)
- Small: 0 communities (0%)
- Medium: 2 communities (12%)
- Large: 1 communities (6%)
- Huge: 7 communities (41%)
- Massive: 3 communities (18%)
- Gigantic: 3 communities (18%)
- 0(0%)Tiny<20 members
- 0(0%)Small20-100 members
- 2(12%)Medium100-1,000 members
- 1(6%)Large1,000-10,000 members
- 7(41%)Huge10,000-100,000 members
- 3(18%)Massive100,000-1M members
- 3(18%)Gigantic1M+ members
1 community has unknown member counts.
Free vs paid
- Free to join: 12 communities (71%)
- Paid or apply-to-join: 5 communities (29%)
The average is much higher than the median (340K vs 38K), which usually means a few large groups are pulling the average up.
How Home Decor Differs From Other Categories
Home Decor is less free-to-join, larger, and more paid or gated, compared with typical Hive Index topics.
| Metric | Home Decor | Hive Index average |
|---|---|---|
| Free to join | 71% | 84% |
| Median members | 38K | 25K |
| Average members | 340K | 670K |
| Paid or apply-to-join | 29% | 16% |
| Discord share | 6% | 18% |
| Topic pageviews / mo | 345 | 1K |
Feature Mix
Common features appear in at least 15% of listings.
Common Features
- Forum: 16 communities (94%)
- Member Perks: 4 communities (24%)
- Online/Offline Events: 4 communities (24%)
- Paid Community: 4 communities (24%)
- Newsletter: 3 communities (18%)
- 94%Forum
- 24%Member Perks
- 24%Online/Offline Events
- 24%Paid Community
- 18%Newsletter
Niche Features
- Courses: 2 communities (12%)
- Pairing: 2 communities (12%)
- Job Board: 1 communities (6%)
- Live Chat: 1 communities (6%)
- Requires Application: 1 communities (6%)
- 12%Courses
- 12%Pairing
- 6%Job Board
- 6%Live Chat
- 6%Requires Application
Forum appears on 94% of listings.
What Visitors Click
- Outbound clicks / mo
- 25
Platform supply vs. clicks
| Platform | Communities | Share of communities | Outbound clicks | Share of clicks |
|---|---|---|---|---|
| Independent Platforms | 7 | 41% | 3 | 12% |
| 5 | 29% | 3 | 12% | |
| 1 | 6% | 8 | 32% | |
| Discord | 1 | 6% | 9 | 36% |
Share is calculated within this topic.
Discord gets 36% of clicks but only 6% of listings, so visitors click it more than you'd expect from supply alone.
Most-clicked formats
- 14(56%)Forum / feed-based
- 9(36%)Chat communities
- 2(8%)Other platforms
Most-clicked features
- 16(64%)Forum
- 11(44%)Online/Offline Events
- 9(36%)Live Chat
- 4(16%)Member Perks
- 3(12%)Newsletter
- 2(8%)Courses
Most-clicked size ranges
- 11(44%)Huge
- 9(36%)Massive
- 3(12%)Gigantic
- 2(8%)Large
Top-clicked listings
- 9(36%)Ethereal
- 8(32%)Interiors & Architecture
- 2(8%)Interior Design Community
Most clicks go to forum / feed-based and chat communities communities.
Methodology & FAQ
Methodology
This report uses communities in the Hive Index database tagged as Home Decor. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.
- •This is a smaller slice of Hive Index's database, so read trends as directional.
FAQ
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