Home Decor Communities Report

Executive Summary

We analyzed 16 home decor communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: home decor communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

Communities
16
Platforms
5
Avg members
359K
Median members
46K

Where Home Decor Communities Are Hosted

  • Independent Platforms: 7 communities (44%)
  • Reddit: 5 communities (31%)
  • Facebook: 1 communities (6%)
  • LinkedIn: 1 communities (6%)
  • Discourse: 1 communities (6%)
  • Independent Platforms
    Independent Platforms
    7(44%)
  • Reddit
    5(31%)
  • Facebook
    1(6%)
  • LinkedIn
    1(6%)
  • Discourse
    1(6%)

Independent Platforms leads, but Reddit and Facebook also represent meaningful shares.

Audience Size & Access

Community size

  • Tiny: 0 communities (0%)
  • Small: 0 communities (0%)
  • Medium: 2 communities (13%)
  • Large: 1 communities (6%)
  • Huge: 6 communities (38%)
  • Massive: 3 communities (19%)
  • Gigantic: 3 communities (19%)
  • Tiny
    <20 members
    0(0%)
  • Small
    20-100 members
    0(0%)
  • Medium
    100-1,000 members
    2(13%)
  • Large
    1,000-10,000 members
    1(6%)
  • Huge
    10,000-100,000 members
    6(38%)
  • Massive
    100,000-1M members
    3(19%)
  • Gigantic
    1M+ members
    3(19%)

1 community has unknown member counts.

Free vs paid

  • Free to join: 11 communities (69%)
  • Paid or apply-to-join: 5 communities (31%)

The average is much higher than the median (359K vs 46K), which usually means a few large groups are pulling the average up.

How Home Decor Differs From Other Categories

Home Decor is less free-to-join, larger, and more paid or gated, compared with typical Hive Index topics.

MetricHome DecorHive Index average
Free to join69%84%
Median members46K25K
Average members359K672K
Paid or apply-to-join31%16%
Topic pageviews / mo188827

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 16 communities (100%)
  • Member Perks: 4 communities (25%)
  • Paid Community: 4 communities (25%)
  • Newsletter: 3 communities (19%)
  • Online/Offline Events: 3 communities (19%)
  • Forum
    100%
  • Member Perks
    25%
  • Paid Community
    25%
  • Newsletter
    19%
  • Online/Offline Events
    19%

Niche Features

  • Courses: 2 communities (13%)
  • Pairing: 2 communities (13%)
  • Job Board: 1 communities (6%)
  • Requires Application: 1 communities (6%)
  • Courses
    13%
  • Pairing
    13%
  • Job Board
    6%
  • Requires Application
    6%

Forum appears on 100% of listings.

What Visitors Click

Outbound clicks / mo
14

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Independent Platforms744%
321%
Reddit531%
321%
Facebook16%
643%

Share is calculated within this topic.

Facebook gets 43% of clicks but only 6% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

  • Forum / feed-based
    12(86%)
  • Other platforms
    2(14%)

Most-clicked features

  • Forum
    14(100%)
  • Member Perks
    4(29%)
  • Paid Community
    3(21%)
  • Pairing
    3(21%)
  • Courses
    2(14%)
  • Newsletter
    2(14%)

Most-clicked size ranges

  • Massive
    6(43%)
  • Huge
    3(21%)
  • Gigantic
    3(21%)
  • Large
    2(14%)

Top-clicked listings

  • Interiors & Architecture
    6(43%)
  • Interior Design Community
    2(14%)
  • American Society of Interior Designers (ASID)
    2(14%)

Most clicks go to forum / feed-based and other platforms communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Home Decor. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ