What are product led growth communities?

Communities for product and growth professionals focused on driving acquisition, retention, and expansion through the product itself. Slack hosts active communities for practitioners, while LinkedIn groups and dedicated organizations serve the strategic side of PLG thinking.

Where do most product led growth communities live?

Slack is the most common platform in this report (41% of 17 listings).

Are most of these communities free?

76% are free to join. The rest require payment, an application, or both.

How big is a typical product led growth community?

Among listings with public size data, the average is 32K members and the median is 5K. The median is usually the better signal for a typical group because a few large ones inflate the average.

What do these communities usually include?

Forum is the most common (53%). Others that show up often include live chat, online/offline events, and newsletter.

How does Hive Index collect this data?

Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.

Where can I see the full list?

The full directory is on Hive Index's Product Led Growth topic page, where you can filter by platform, size, features, and more.

Product Led Growth Communities Report: Stats, Platforms,...

Executive Summary

We analyzed 17 product led growth communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: product led growth communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated 2023-07-23

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Communities: 17
Platforms: 5
Avg members: 32K
Median members: 5K

Where Product Led Growth Communities Are Hosted

Slack
7(41%)
Independent Platforms
4(24%)
Reddit
2(12%)
LinkedIn
2(12%)
Facebook
1(6%)

Format mix

Chat communities
7(41%)
Forum / feed-based
7(41%)
Other platforms
3(18%)

Chat communities is most common (41%), but forum / feed-based is also well represented (41%).

Slack leads, but Independent Platforms and Reddit also represent meaningful shares.

Audience Size & Access

Community size

Tiny
<20 members
0(0%)
Small
20-100 members
1(6%)
Medium
100-1,000 members
3(18%)
Large
1,000-10,000 members
3(18%)
Huge
10,000-100,000 members
3(18%)
Massive
100,000-1M members
2(12%)
Gigantic
1M+ members
0(0%)

5 communities have unknown member counts.

Free vs paid

The average is much higher than the median (32K vs 5K), which usually means a few large groups are pulling the average up.

How Product Led Growth Differs From Other Categories

Product Led Growth is less free-to-join, smaller, more chat-heavy, and more paid or gated, compared with typical Hive Index topics.

Metric	Product Led Growth	Hive Index average
Free to join	76%	85%
Median members	5K	25K
Average members	32K	669K
Paid or apply-to-join	24%	15%
Live chat	53%	38%
Topic pageviews / mo	100	714

Feature Mix

Common features appear in at least 15% of listings.

Common Features

Forum
53%
Live Chat
53%
Online/Offline Events
47%
Newsletter
24%
Paid Community
24%
Job Board
18%

Niche Features

Courses
12%
Member Perks
6%
Requires Application
6%

Live Chat appears on 53% of listings.

What Visitors Click

Outbound clicks / mo: 14

Platform supply vs. clicks

Platform	Communities	Share of communities	Outbound clicks	Share of clicks
Slack	7	41%	10	71%
Reddit	2	12%	2	14%
LinkedIn	2	12%	2	14%

Share is calculated within this topic.

Slack hosts 41% of listings and 71% of clicks, so supply and interest line up.

Most-clicked formats

Chat communities
10(71%)
Forum / feed-based
2(14%)
Other platforms
2(14%)

Most-clicked features

Live Chat
12(86%)
Forum
4(29%)
Job Board
4(29%)
Online/Offline Events
4(29%)
Member Perks
2(14%)
Newsletter
2(14%)

Most-clicked size ranges

Large
3(21%)
Huge
2(14%)
Massive
2(14%)
Medium
2(14%)

Top-clicked listings

Product-led Stack
5(36%)
Productboard
3(21%)
r/GrowthHacking
2(14%)

Most clicks go to chat communities and forum / feed-based communities.

Trends

Founded year

Not enough founding-year data to chart yet.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Product Led Growth. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

•This is a smaller slice of Hive Index's database, so read trends as directional.
•Last updated 2023-07-23

FAQ

: Communities for product and growth professionals focused on driving acquisition, retention, and expansion through the product itself. Slack hosts active communities for practitioners, while LinkedIn groups and dedicated organizations serve the strategic side of PLG thinking.
: Slack is the most common platform in this report (41% of 17 listings).
: 76% are free to join. The rest require payment, an application, or both.
: Among listings with public size data, the average is 32K members and the median is 5K. The median is usually the better signal for a typical group because a few large ones inflate the average.
: Forum is the most common (53%). Others that show up often include live chat, online/offline events, and newsletter.
: Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.
: The full directory is on Hive Index's Product Led Growth topic page, where you can filter by platform, size, features, and more.

Keep exploring

Browse

All Product Led Growth communities

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