Linkedin Groups for Marketers

This Social Media Marketing group is the largest LinkedIn group in the world focused on digital marketing and aims to help businesses of any size leverage social media to get more followers, sales opportunities, clients, and customers by sharing proven social media marketing strategies.

Digital Marketing is one of the most exciting and dynamic groups on LinkedIn for digital marketing professionals and is an extension of our site http://digitaldoughnut.com that provides a valuable resource to our members. Group discussions cover all areas of the digital marketing landscape and include topics such as social media marketing, mobile marketing, search engine marketing, online PR, email marketing, online advertising, measurement and web analytics, best practice digital marketing and more.... We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing. We also organise an exciting events programme of conferences, social and networking events to bring the digital marketing community together.

This group is for people who are interested in experiential marketing, brand experience, customer experience management, and brand advocacy programs. Also welcome members of experiential marketing agencies, or clients that use or want to use experiential marketing in their marketing communications.

XMI is a community of professionals, students, and creative people who share ideas, research, and information. We are focused on the continuous improvement of the marketing industry as a whole. Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that facilitate an emotional connection. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty. Please invite your friends & colleagues to join this group and become active members of the XMI community.

Brand Experience, Experiential Marketing, Customer Experience Design - All are valid topics for this group. Use this forum to discuss industry trends, opportunities, and advice.