Executive Summary
We analyzed 31 cooking communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.
The big picture: cooking communities are broad and fragmented, with many small groups and a few very large outliers.
Source: Hive Index community database · Updated periodically
- Communities
- 31
- Platforms
- 5
- Avg members
- 1.5M
- Median members
- 94K
Where Cooking Communities Are Hosted
- Independent Platforms: 13 communities (42%)
- Reddit: 10 communities (32%)
- Skool: 4 communities (13%)
- Quora: 2 communities (6%)
- Facebook: 2 communities (6%)
- 13(42%)
Independent Platforms - 10(32%)
Reddit - 4(13%)
Skool - 2(6%)Quora
- 2(6%)
Facebook
Format mix
- 27(87%)Forum / feed-based
- 4(13%)Private membership
Most listings are forum / feed-based (87%).
Independent Platforms leads, but Reddit and Skool also represent meaningful shares.
Audience Size & Access
Community size
- Tiny: 3 communities (10%)
- Small: 0 communities (0%)
- Medium: 0 communities (0%)
- Large: 4 communities (13%)
- Huge: 5 communities (16%)
- Massive: 4 communities (13%)
- Gigantic: 8 communities (26%)
- 3(10%)Tiny<20 members
- 0(0%)Small20-100 members
- 0(0%)Medium100-1,000 members
- 4(13%)Large1,000-10,000 members
- 5(16%)Huge10,000-100,000 members
- 4(13%)Massive100,000-1M members
- 8(26%)Gigantic1M+ members
7 communities have unknown member counts.
Free vs paid
- Free to join: 28 communities (90%)
- Paid or apply-to-join: 3 communities (10%)
The average is much higher than the median (1.5M vs 94K), which usually means a few large groups are pulling the average up.
How Cooking Differs From Other Categories
Cooking is larger than typical Hive Index topics.
| Metric | Cooking | Hive Index average |
|---|---|---|
| Free to join | 90% | 84% |
| Median members | 94K | 25K |
| Average members | 1.5M | 673K |
| Paid or apply-to-join | 10% | 16% |
| Live chat | 16% | 41% |
| Topic pageviews / mo | 386 | 879 |
Feature Mix
Common features appear in at least 15% of listings.
Common Features
- Forum: 26 communities (84%)
- Live Chat: 5 communities (16%)
- Newsletter: 5 communities (16%)
- 84%Forum
- 16%Live Chat
- 16%Newsletter
Niche Features
- Online/Offline Events: 3 communities (10%)
- Paid Community: 3 communities (10%)
- Member Perks: 2 communities (6%)
- Courses: 1 communities (3%)
- Requires Application: 1 communities (3%)
- Token: 1 communities (3%)
- 10%Online/Offline Events
- 10%Paid Community
- 6%Member Perks
- 3%Courses
- 3%Requires Application
- 3%Token
Forum appears on 84% of listings.
What Visitors Click
- Outbound clicks / mo
- 16
Platform supply vs. clicks
| Platform | Communities | Share of communities | Outbound clicks | Share of clicks |
|---|---|---|---|---|
| Independent Platforms | 13 | 42% | 5 | 31% |
| 10 | 32% | 7 | 44% | |
| Quora | 2 | 6% | 4 | 25% |
Share is calculated within this topic.
Reddit gets 44% of clicks but only 32% of listings, so visitors click it more than you'd expect from supply alone.
Most-clicked features
- 16(100%)Forum
- 1(6%)Paid Community
Most-clicked size ranges
- 11(69%)Gigantic
- 1(6%)Huge
Clicks by access model
- 15(94%)Free to join
- 1(6%)Paid or apply-to-join
Top-clicked listings
- 4(25%)Cooking Secrets
- 4(25%)r/KitchenConfidential
- 3(19%)Mouthfuls
A few listings get most of the clicks; the rest split what is left.
Trends
Founded year
- 2004: 1 communities (7%)
- 2008: 1 communities (7%)
- 2009: 1 communities (7%)
- 2010: 1 communities (7%)
- 2011: 4 communities (27%)
- 2012: 1 communities (7%)
- 2013: 1 communities (7%)
- 2014: 2 communities (13%)
- 2016: 1 communities (7%)
- 2022: 2 communities (13%)
16 communities have no founding year on file.
Most listed groups were founded around 2011.
Methodology & FAQ
Methodology
This report uses communities in the Hive Index database tagged as Cooking. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.
Updated periodically
FAQ
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