Executive Summary
We analyzed 16 small business communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.
The big picture: small business communities are broad and fragmented, with many small groups and a few very large outliers.
Source: Hive Index community database · Updated periodically
- Communities
- 16
- Platforms
- 8
- Avg members
- 234K
- Median members
- 2K
Where Small Business Communities Are Hosted
- Independent Platforms: 6 communities (38%)
- Reddit: 2 communities (13%)
- Slack: 2 communities (13%)
- Facebook: 2 communities (13%)
- LinkedIn: 1 communities (6%)
- Circle: 1 communities (6%)
- Skool: 1 communities (6%)
- Mighty Networks: 1 communities (6%)
- 6(38%)
Independent Platforms - 2(13%)
Reddit - 2(13%)Slack
- 2(13%)
Facebook - 1(6%)
LinkedIn - 1(6%)Circle
- 1(6%)
Skool - 1(6%)
Mighty Networks
Format mix
- 10(63%)Forum / feed-based
- 3(19%)Private membership
- 2(13%)Chat communities
- 1(6%)Other platforms
Most listings are forum / feed-based (63%).
Independent Platforms leads, but Reddit and Slack also represent meaningful shares.
Audience Size & Access
Community size
- Tiny: 1 communities (6%)
- Small: 3 communities (19%)
- Medium: 1 communities (6%)
- Large: 4 communities (25%)
- Huge: 1 communities (6%)
- Massive: 1 communities (6%)
- Gigantic: 1 communities (6%)
- 1(6%)Tiny<20 members
- 3(19%)Small20-100 members
- 1(6%)Medium100-1,000 members
- 4(25%)Large1,000-10,000 members
- 1(6%)Huge10,000-100,000 members
- 1(6%)Massive100,000-1M members
- 1(6%)Gigantic1M+ members
4 communities have unknown member counts.
Free vs paid
- Free to join: 14 communities (88%)
- Paid or apply-to-join: 2 communities (13%)
The average is much higher than the median (234K vs 2K), which usually means a few large groups are pulling the average up.
How Small Business Differs From Other Categories
Small Business is smaller, and more platform-diverse, compared with typical Hive Index topics.
| Metric | Small Business | Hive Index average |
|---|---|---|
| Free to join | 88% | 84% |
| Median members | 2K | 25K |
| Average members | 234K | 670K |
| Paid or apply-to-join | 13% | 16% |
| Live chat | 25% | 41% |
| Topic pageviews / mo | 607 | 1K |
Feature Mix
Common features appear in at least 15% of listings.
Common Features
- Forum: 15 communities (94%)
- Online/Offline Events: 7 communities (44%)
- Member Perks: 5 communities (31%)
- Live Chat: 4 communities (25%)
- Newsletter: 4 communities (25%)
- 94%Forum
- 44%Online/Offline Events
- 31%Member Perks
- 25%Live Chat
- 25%Newsletter
Niche Features
- Courses: 2 communities (13%)
- Job Board: 2 communities (13%)
- Paid Community: 2 communities (13%)
- Tools: 2 communities (13%)
- Pairing: 1 communities (6%)
- Requires Application: 1 communities (6%)
- 13%Courses
- 13%Job Board
- 13%Paid Community
- 13%Tools
- 6%Pairing
- 6%Requires Application
Forum appears on 94% of listings.
What Visitors Click
- Outbound clicks / mo
- 82
Platform supply vs. clicks
| Platform | Communities | Share of communities | Outbound clicks | Share of clicks |
|---|---|---|---|---|
| Independent Platforms | 6 | 38% | 22 | 27% |
| 2 | 13% | 13 | 16% | |
| Slack | 2 | 13% | 21 | 26% |
| 2 | 13% | 7 | 9% | |
| 1 | 6% | 4 | 5% | |
| Circle | 1 | 6% | 2 | 2% |
| Skool | 1 | 6% | 13 | 16% |
Share is calculated within this topic.
Independent Platforms hosts 38% of listings and 27% of clicks, so supply and interest line up.
Most-clicked formats
- 42(51%)Forum / feed-based
- 21(26%)Chat communities
- 15(18%)Private membership
- 4(5%)Other platforms
Most-clicked features
- 63(77%)Forum
- 47(57%)Online/Offline Events
- 28(34%)Live Chat
- 27(33%)Member Perks
- 27(33%)Newsletter
- 15(18%)Courses
Most-clicked size ranges
- 41(50%)Large
- 9(11%)Small
- 8(10%)Gigantic
- 5(6%)Massive
- 3(4%)Huge
Top-clicked listings
- 19(23%)Startup CPG
- 13(16%)Private Small Business Society
- 8(10%)r/smallbusiness
Most clicks go to forum / feed-based and chat communities communities.
Trends
Founded year
- 2019: 2 communities (50%)
- 2020: 1 communities (25%)
- 2022: 1 communities (25%)
12 communities have no founding year on file.
Most listed groups were founded around 2019.
Methodology & FAQ
Methodology
This report uses communities in the Hive Index database tagged as Small Business. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.
- •This is a smaller slice of Hive Index's database, so read trends as directional.
FAQ
Keep exploring
Related reports
Related topics
