Small Business Communities Report

Executive Summary

We analyzed 16 small business communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: small business communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

Communities
16
Platforms
8
Avg members
234K
Median members
2K

Where Small Business Communities Are Hosted

  • Independent Platforms: 6 communities (38%)
  • Reddit: 2 communities (13%)
  • Slack: 2 communities (13%)
  • Facebook: 2 communities (13%)
  • LinkedIn: 1 communities (6%)
  • Circle: 1 communities (6%)
  • Skool: 1 communities (6%)
  • Mighty Networks: 1 communities (6%)
  • Independent Platforms
    Independent Platforms
    6(38%)
  • Reddit
    2(13%)
  • Slack
    2(13%)
  • Facebook
    2(13%)
  • LinkedIn
    1(6%)
  • Circle
    1(6%)
  • Skool
    1(6%)
  • Mighty Networks
    1(6%)

Format mix

  • Forum / feed-based
    10(63%)
  • Private membership
    3(19%)
  • Chat communities
    2(13%)
  • Other platforms
    1(6%)

Most listings are forum / feed-based (63%).

Independent Platforms leads, but Reddit and Slack also represent meaningful shares.

Audience Size & Access

Community size

  • Tiny: 1 communities (6%)
  • Small: 3 communities (19%)
  • Medium: 1 communities (6%)
  • Large: 4 communities (25%)
  • Huge: 1 communities (6%)
  • Massive: 1 communities (6%)
  • Gigantic: 1 communities (6%)
  • Tiny
    <20 members
    1(6%)
  • Small
    20-100 members
    3(19%)
  • Medium
    100-1,000 members
    1(6%)
  • Large
    1,000-10,000 members
    4(25%)
  • Huge
    10,000-100,000 members
    1(6%)
  • Massive
    100,000-1M members
    1(6%)
  • Gigantic
    1M+ members
    1(6%)

4 communities have unknown member counts.

Free vs paid

  • Free to join: 14 communities (88%)
  • Paid or apply-to-join: 2 communities (13%)

The average is much higher than the median (234K vs 2K), which usually means a few large groups are pulling the average up.

How Small Business Differs From Other Categories

Small Business is smaller, and more platform-diverse, compared with typical Hive Index topics.

MetricSmall BusinessHive Index average
Free to join88%84%
Median members2K25K
Average members234K670K
Paid or apply-to-join13%16%
Live chat25%41%
Topic pageviews / mo6071K

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 15 communities (94%)
  • Online/Offline Events: 7 communities (44%)
  • Member Perks: 5 communities (31%)
  • Live Chat: 4 communities (25%)
  • Newsletter: 4 communities (25%)
  • Forum
    94%
  • Online/Offline Events
    44%
  • Member Perks
    31%
  • Live Chat
    25%
  • Newsletter
    25%

Niche Features

  • Courses: 2 communities (13%)
  • Job Board: 2 communities (13%)
  • Paid Community: 2 communities (13%)
  • Tools: 2 communities (13%)
  • Pairing: 1 communities (6%)
  • Requires Application: 1 communities (6%)
  • Courses
    13%
  • Job Board
    13%
  • Paid Community
    13%
  • Tools
    13%
  • Pairing
    6%
  • Requires Application
    6%

Forum appears on 94% of listings.

What Visitors Click

Outbound clicks / mo
82

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Independent Platforms638%
2227%
Reddit213%
1316%
Slack213%
2126%
Facebook213%
79%
LinkedIn16%
45%
Circle16%
22%
Skool16%
1316%

Share is calculated within this topic.

Independent Platforms hosts 38% of listings and 27% of clicks, so supply and interest line up.

Most-clicked formats

  • Forum / feed-based
    42(51%)
  • Chat communities
    21(26%)
  • Private membership
    15(18%)
  • Other platforms
    4(5%)

Most-clicked features

  • Forum
    63(77%)
  • Online/Offline Events
    47(57%)
  • Live Chat
    28(34%)
  • Member Perks
    27(33%)
  • Newsletter
    27(33%)
  • Courses
    15(18%)

Most-clicked size ranges

  • Large
    41(50%)
  • Small
    9(11%)
  • Gigantic
    8(10%)
  • Massive
    5(6%)
  • Huge
    3(4%)

Top-clicked listings

  • Startup CPG
    19(23%)
  • Private Small Business Society
    13(16%)
  • r/smallbusiness
    8(10%)

Most clicks go to forum / feed-based and chat communities communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Small Business. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • •This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ