Small Business Communities Report

Executive Summary

We analyzed 17 small business communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: small business communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

Communities
17
Platforms
8
Avg members
217K
Median members
2K

Where Small Business Communities Are Hosted

  • Independent Platforms: 6 communities (35%)
  • Reddit: 2 communities (12%)
  • Slack: 2 communities (12%)
  • Facebook: 2 communities (12%)
  • Skool: 2 communities (12%)
  • LinkedIn: 1 communities (6%)
  • Circle: 1 communities (6%)
  • Mighty Networks: 1 communities (6%)
  • Independent Platforms
    Independent Platforms
    6(35%)
  • Reddit
    2(12%)
  • Slack
    2(12%)
  • Facebook
    2(12%)
  • Skool
    2(12%)
  • LinkedIn
    1(6%)
  • Circle
    1(6%)
  • Mighty Networks
    1(6%)

Format mix

  • Forum / feed-based
    10(59%)
  • Private membership
    4(24%)
  • Chat communities
    2(12%)
  • Other platforms
    1(6%)

Forum / feed-based is most common (59%), but private membership is also well represented (24%).

Independent Platforms leads, but Reddit and Slack also represent meaningful shares.

Audience Size & Access

Community size

  • Tiny: 2 communities (12%)
  • Small: 3 communities (18%)
  • Medium: 1 communities (6%)
  • Large: 4 communities (24%)
  • Huge: 1 communities (6%)
  • Massive: 1 communities (6%)
  • Gigantic: 1 communities (6%)
  • Tiny
    <20 members
    2(12%)
  • Small
    20-100 members
    3(18%)
  • Medium
    100-1,000 members
    1(6%)
  • Large
    1,000-10,000 members
    4(24%)
  • Huge
    10,000-100,000 members
    1(6%)
  • Massive
    100,000-1M members
    1(6%)
  • Gigantic
    1M+ members
    1(6%)

4 communities have unknown member counts.

Free vs paid

  • Free to join: 15 communities (88%)
  • Paid or apply-to-join: 2 communities (12%)

The average is much higher than the median (217K vs 2K), which usually means a few large groups are pulling the average up.

How Small Business Differs From Other Categories

Small Business is smaller, and more platform-diverse, compared with typical Hive Index topics.

MetricSmall BusinessHive Index average
Free to join88%84%
Median members2K25K
Average members217K662K
Paid or apply-to-join12%16%
Live chat29%41%
Topic pageviews / mo6521K

Feature Mix

Common features appear in at least 15% of listings.

Common Features

  • Forum: 15 communities (88%)
  • Online/Offline Events: 8 communities (47%)
  • Live Chat: 5 communities (29%)
  • Member Perks: 5 communities (29%)
  • Newsletter: 4 communities (24%)
  • Forum
    88%
  • Online/Offline Events
    47%
  • Live Chat
    29%
  • Member Perks
    29%
  • Newsletter
    24%

Niche Features

  • Courses: 2 communities (12%)
  • Job Board: 2 communities (12%)
  • Paid Community: 2 communities (12%)
  • Tools: 2 communities (12%)
  • Pairing: 1 communities (6%)
  • Requires Application: 1 communities (6%)
  • Courses
    12%
  • Job Board
    12%
  • Paid Community
    12%
  • Tools
    12%
  • Pairing
    6%
  • Requires Application
    6%

Forum appears on 88% of listings.

What Visitors Click

Outbound clicks / mo
59

Platform supply vs. clicks

PlatformCommunitiesShare of communitiesOutbound clicksShare of clicks
Independent Platforms635%
1424%
Reddit212%
1017%
Slack212%
915%
Facebook212%
23%
Skool212%
814%
LinkedIn16%
23%
Circle16%
12%
Mighty Networks16%
1322%

Share is calculated within this topic.

Independent Platforms hosts 35% of listings and 24% of clicks, so supply and interest line up.

Most-clicked formats

  • Forum / feed-based
    26(44%)
  • Private membership
    22(37%)
  • Chat communities
    9(15%)
  • Other platforms
    2(3%)

Most-clicked features

  • Forum
    50(85%)
  • Online/Offline Events
    22(37%)
  • Newsletter
    19(32%)
  • Member Perks
    18(31%)
  • Live Chat
    12(20%)
  • Courses
    9(15%)

Most-clicked size ranges

  • Large
    25(42%)
  • Medium
    13(22%)
  • Massive
    7(12%)
  • Gigantic
    3(5%)
  • Small
    2(3%)

Top-clicked listings

  • Small Business Owners Community
    13(22%)
  • Startup CPG
    9(15%)
  • Private Small Business Society
    8(14%)

Most clicks go to forum / feed-based and private membership communities.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Small Business. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

  • •This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ