What are ppc communities?

Communities for paid media and PPC specialists covering Google Ads, paid social, Amazon advertising, and programmatic buying. LinkedIn groups connect experienced practitioners sharing strategies, case studies, and industry news on a professional level.

Where do most ppc communities live?

Independent Platforms is the most common platform in this report (31% of 16 listings).

Are most of these communities free?

88% are free to join. The rest require payment, an application, or both.

How big is a typical ppc community?

Among listings with public size data, the average is 165K members and the median is 8K. The median is usually the better signal for a typical group because a few large ones inflate the average.

What do these communities usually include?

Forum is the most common (81%). Others that show up often include events and member resources.

How does Hive Index collect this data?

Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.

Where can I see the full list?

The full directory is on Hive Index's PPC topic page, where you can filter by platform, size, features, and more.

PPC Communities Report: Stats, Platforms, Trends & Data...

Executive Summary

We analyzed 16 ppc communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: ppc communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated 2023-11-19

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Communities: 16
Platforms: 7
Avg members: 165K
Median members: 8K

Where PPC Communities Are Hosted

Independent Platforms
5(31%)
Reddit
3(19%)
LinkedIn
3(19%)
Facebook
2(13%)
Slack
1(6%)
Discord
1(6%)
Quora
1(6%)

Format mix

Forum / feed-based
11(69%)
Other platforms
3(19%)
Chat communities
2(13%)

Most listings are forum / feed-based (69%).

Independent Platforms leads, but Reddit and LinkedIn also represent meaningful shares.

Audience Size & Access

Community size

Tiny
<20 members
0(0%)
Small
20-100 members
0(0%)
Medium
100-1,000 members
1(6%)
Large
1,000-10,000 members
6(38%)
Huge
10,000-100,000 members
2(13%)
Massive
100,000-1M members
3(19%)
Gigantic
1M+ members
0(0%)

4 communities have unknown member counts.

Free vs paid

The average is much higher than the median (165K vs 8K), which usually means a few large groups are pulling the average up.

How PPC Differs From Other Categories

PPC is smaller than typical Hive Index topics.

Metric	PPC	Hive Index average
Free to join	88%	85%
Median members	8K	25K
Average members	165K	669K
Paid or apply-to-join	13%	15%
Discord share	6%	16%
Topic pageviews / mo	168	714

Feature Mix

Common features appear in at least 15% of listings.

Common Features

Forum
81%

Niche Features

Live Chat
13%
Paid Community
13%
Job Board
6%
Member Perks
6%
Tools
6%

Forum appears on 81% of listings.

What Visitors Click

Outbound clicks / mo: 9

Platform supply vs. clicks

Platform	Communities	Share of communities	Outbound clicks	Share of clicks
Independent Platforms	5	31%	1	11%
Reddit	3	19%	1	11%
Facebook	2	13%	1	11%
Slack	1	6%	4	44%
Discord	1	6%	2	22%

Share is calculated within this topic.

Slack gets 44% of clicks but only 6% of listings, so visitors click it more than you'd expect from supply alone.

Most-clicked formats

Chat communities
6(67%)
Forum / feed-based
3(33%)

Most-clicked features

Live Chat
6(67%)
Job Board
4(44%)
Forum
3(33%)
Member Perks
1(11%)

Most-clicked size ranges

Large
3(33%)
Massive
2(22%)

Top-clicked listings

Loganix
4(44%)
PPC Mastery Discord
2(22%)
Warrior Forum
1(11%)

Most clicks go to chat communities and forum / feed-based communities.

Trends

Founded year

Not enough founding-year data to chart yet.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as PPC. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

•This is a smaller slice of Hive Index's database, so read trends as directional.
•Last updated 2023-11-19

FAQ

: Communities for paid media and PPC specialists covering Google Ads, paid social, Amazon advertising, and programmatic buying. LinkedIn groups connect experienced practitioners sharing strategies, case studies, and industry news on a professional level.
: Independent Platforms is the most common platform in this report (31% of 16 listings).
: 88% are free to join. The rest require payment, an application, or both.
: Among listings with public size data, the average is 165K members and the median is 8K. The median is usually the better signal for a typical group because a few large ones inflate the average.
: Forum is the most common (81%). Others that show up often include events and member resources.
: Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.
: The full directory is on Hive Index's PPC topic page, where you can filter by platform, size, features, and more.

Keep exploring

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All PPC communities

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