What are fashion communities?

Communities for fashion enthusiasts from streetwear to luxury, covering outfit feedback, style advice, and buy/sell. Discord has large servers for fashion communities, with dedicated platforms for sharing outfit photos, Reddit for specific niches, and communities for replica discussion and resale.

Where do most fashion communities live?

Reddit is the most common platform in this report (36% of 28 listings).

Are most of these communities free?

89% are free to join. The rest require payment, an application, or both.

How big is a typical fashion community?

Among listings with public size data, the average is 723K members and the median is 117K. The median is usually the better signal for a typical group because a few large ones inflate the average.

What do these communities usually include?

Forum is the most common (68%). Others that show up often include live chat.

How does Hive Index collect this data?

Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.

Where can I see the full list?

The full directory is on Hive Index's Fashion topic page, where you can filter by platform, size, features, and more.

Fashion Communities Report: Stats, Platforms, Trends &...

Executive Summary

We analyzed 28 fashion communities listed on Hive Index to understand where people gather, what these groups offer, and which communities attract the most interest.

The big picture: fashion communities are broad and fragmented, with many small groups and a few very large outliers.

Source: Hive Index community database · Updated periodically

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Communities: 28
Platforms: 9
Avg members: 723K
Median members: 117K

Where Fashion Communities Are Hosted

Reddit
10(36%)
Independent Platforms
8(29%)
Discord
3(11%)
Facebook
2(7%)
LinkedIn
1(4%)
Quora
1(4%)
Slack
1(4%)
Circle
1(4%)

Format mix

Forum / feed-based
21(75%)
Chat communities
5(18%)
Other platforms
1(4%)
Private membership
1(4%)

Most listings are forum / feed-based (75%).

Reddit leads, but Independent Platforms and Discord also represent meaningful shares.

Audience Size & Access

Community size

Tiny
<20 members
0(0%)
Small
20-100 members
1(4%)
Medium
100-1,000 members
1(4%)
Large
1,000-10,000 members
1(4%)
Huge
10,000-100,000 members
9(32%)
Massive
100,000-1M members
11(39%)
Gigantic
1M+ members
3(11%)

2 communities have unknown member counts.

Free vs paid

The average is much higher than the median (723K vs 117K), which usually means a few large groups are pulling the average up.

How Fashion Differs From Other Categories

Fashion is larger, and more platform-diverse, compared with typical Hive Index topics.

Metric	Fashion	Hive Index average
Free to join	89%	84%
Median members	117K	25K
Average members	723K	662K
Paid or apply-to-join	11%	16%
Live chat	36%	41%
Discord share	11%	18%

Feature Mix

Common features appear in at least 15% of listings.

Common Features

Forum
68%
Live Chat
36%

Niche Features

Online/Offline Events
14%
Paid Community
11%
Member Perks
7%
Courses
4%
Newsletter
4%
Requires Application
4%

Forum appears on 68% of listings.

What Visitors Click

Outbound clicks / mo: 72

Platform supply vs. clicks

Platform	Communities	Share of communities	Outbound clicks	Share of clicks
Reddit	10	36%	27	38%
Independent Platforms	8	29%	21	29%
Discord	3	11%	9	13%
Facebook	2	7%	5	7%
LinkedIn	1	4%	1	1%
Slack	1	4%	1	1%
Circle	1	4%	1	1%
WhatsApp	1	4%	7	10%

Share is calculated within this topic.

Reddit hosts 36% of listings and 38% of clicks, so supply and interest line up.

Most-clicked formats

Forum / feed-based
53(74%)
Chat communities
17(24%)
Other platforms
1(1%)
Private membership
1(1%)

Most-clicked features

Forum
53(74%)
Live Chat
20(28%)
Online/Offline Events
12(17%)
Member Perks
7(10%)
Paid Community
4(6%)
Newsletter
2(3%)

Most-clicked size ranges

Massive
30(42%)
Gigantic
16(22%)
Huge
15(21%)
Medium
1(1%)
Small
1(1%)

Top-clicked listings

LookBook
15(21%)
r/FashionReps
15(21%)
Areesha Collection
7(10%)

Most clicks go to forum / feed-based and chat communities communities.

Trends

Founded year

2010

2012

2014

2015

2016

2022

2024

20 communities have no founding year on file.

Most listed groups were founded around 2015.

Methodology & FAQ

Methodology

This report uses communities in the Hive Index database tagged as Fashion. We exclude removed or suppressed listings. Member counts, traffic, features, reviews, and ratings may vary by source and are updated periodically.

•This is a smaller slice of Hive Index's database, so read trends as directional.

FAQ

: Communities for fashion enthusiasts from streetwear to luxury, covering outfit feedback, style advice, and buy/sell. Discord has large servers for fashion communities, with dedicated platforms for sharing outfit photos, Reddit for specific niches, and communities for replica discussion and resale.
: Reddit is the most common platform in this report (36% of 28 listings).
: 89% are free to join. The rest require payment, an application, or both.
: Among listings with public size data, the average is 723K members and the median is 117K. The median is usually the better signal for a typical group because a few large ones inflate the average.
: Forum is the most common (68%). Others that show up often include live chat.
: Listings are submitted by community builders and researchers, reviewed for relevance, and updated with platform, feature, member, review, and traffic data where available.
: The full directory is on Hive Index's Fashion topic page, where you can filter by platform, size, features, and more.

Keep exploring

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All Fashion communities

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