r/PPC

Community Overview

About r/PPC

The hub for Pay-per-Click (PPC) and performance advertising. Discuss strategy, scaling, and tactics across Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, emerging AI networks, and similar ad platforms.

The community at a glance

r/PPC is a Subreddit for Advertisers with roughly 282K members. It uses a forum format for communication. On the Hive Index it ranks #6 in the PPC communities list.

Roughly 56K members have joined in the past year. Popular discussion topics include Google Ads, Struggling, and Meta Ads. Common discussion themes are Advice Requests and Pain & Anger. Product recommendations often mention landing page builder, skus for products featured in bundles on google merchant center, and conversion tracking implementation specialist.

On Reddit
282K Members

Community Features

This community has a forum

Subreddit Analysis

via GummySearch
Yearly: +56K members
Growth: +24.5% / year

Member growth over time

All time (yearly)

  • 2013: 1K members
  • 2014: 2K members
  • 2015: 3K members
  • 2016: 3K members
  • 2017: 5K members
  • 2018: 9K members
  • 2019: 19K members
  • 2020: 35K members
  • 2021: 34K members
  • 2023: 43K members
  • 2024: 40K members
  • 2025: 47K members
  • 2026: 40K members

Past year (monthly)

  • Oct: 4K members
  • Nov: 5K members
  • Dec: 4K members
  • Jan: 5K members
  • Feb: 4K members
  • Mar: 5K members
  • Apr: 5K members
  • May: 5K members
  • Jun: 4K members
  • Jul: 5K members
  • Aug: 5K members
  • Sep: 650 members

Themes

  • Advice Requests
    9 posts in the past month
    1. Is what my PPC agency telling me normal?
    2. Anyone feeding an external signal into budget decisions?
    3. What area of PPC is worth specialising in for long-term career growth?
    #1
    Advice Requests
    Is what my PPC agency telling me normal? · Anyone feeding an external signal into budget decisions? · What area of PPC is worth specialising in for long-term career growth?
    9
  • Pain & Anger
    3 posts in the past month
    1. Anyone else burnt out by performance marketing and insane client expectations?
    2. Feeling deflated and depressed after being let go. Am I in the wrong?
    3. Microsoft Ads Hacked $8000 blown overnight by scum
    #2
    Pain & Anger
    Anyone else burnt out by performance marketing and insane client expectations? · Feeling deflated and depressed after being let go. Am I in the wrong? · Microsoft Ads Hacked $8000 blown overnight by scum
    3
  • Money Talk
    1 post in the past month
    1. Google Search Ads for a local bike dealership — worth it?
    #3
    Money Talk
    Google Search Ads for a local bike dealership — worth it?
    1
  • Solution Requests
    1 post in the past month
    1. Need help diagnosing a Meta Ads problem with my e-commerce campaign
    #4
    Solution Requests
    Need help diagnosing a Meta Ads problem with my e-commerce campaign
    1

Topics

  • Google Ads
    58 posts in the past month
    1. How early do you start prepping Google Ads for BFCM - and what's actually in your checklist?
    2. Looking for a UK based Google Ads specialist (repost)
    #1
    Google Ads
    How early do you start prepping Google Ads for BFCM - and what's actually in your checklist? · Looking for a UK based Google Ads specialist (repost)
    58
  • Struggling
    49 posts in the past month
    #2
    Struggling
    49
  • Meta Ads
    14 posts in the past month
    1. ¿Puede una integración de GA4 "rota" a nivel de Business Manager degradar la subasta de Meta Ads? (Caso de estudio: 3 países, 1 ID cruzado)
    #3
    Meta Ads
    ¿Puede una integración de GA4 "rota" a nivel de Business Manager degradar la subasta de Meta Ads? (Caso de estudio: 3 países, 1 ID cruzado)
    14
  • Ppc
    12 posts in the past month
    #4
    Ppc
    12
  • Conversion
    6 posts in the past month
    #5
    Conversion
    6

Flair

  • Google Ads
    107 posts in the past month
    1. Google's AI wrote an ad description. Google then disapproved it for violating Google's policy.
    2. Google Ads: Another Update
    3. Google's 17 Aug change - how to handle it?
    #1
    Google Ads
    Google's AI wrote an ad description. Google then disapproved it for violating Google's policy. · Google Ads: Another Update · Google's 17 Aug change - how to handle it?
    107
  • Discussion
    31 posts in the past month
    1. Anyone else burnt out by performance marketing and insane client expectations?
    2. We optimize ads more than landing pages
    3. I'm at a loss. How does one even master this field?
    #2
    Discussion
    Anyone else burnt out by performance marketing and insane client expectations? · We optimize ads more than landing pages · I'm at a loss. How does one even master this field?
    31
  • Meta Ads
    20 posts in the past month
    1. Feeling deflated and depressed after being let go. Am I in the wrong?
    2. Meta took our ad money and told us it's "non-refundable due to various technical and operational reasons"
    3. We set up a workflow that alerts us when Meta automatically "Optimises" any ads.
    #3
    Meta Ads
    Feeling deflated and depressed after being let go. Am I in the wrong? · Meta took our ad money and told us it's "non-refundable due to various technical and operational reasons" · We set up a workflow that alerts us when Meta automatically "Optimises" any ads.
    20
  • Microsoft Ads
    8 posts in the past month
    1. Overwhelmed Agency Specialist
    2. Google rates our landing pages "below average," Bing rates the same URLs just fine. Anyone seen this?
    3. Microsoft is refusing to stop showing my ads on their audience network
    #4
    Microsoft Ads
    Overwhelmed Agency Specialist · Google rates our landing pages "below average," Bing rates the same URLs just fine. Anyone seen this? · Microsoft is refusing to stop showing my ads on their audience network
    8
  • Tracking
    8 posts in the past month
    1. Healthcare PPC tracking looks clean until the front desk gets involved
    2. Why Google Ads and GA4 never agree on conversions (and how I explain it to clients)
    3. GA4 tips for a 6-month newbie?
    #5
    Tracking
    Healthcare PPC tracking looks clean until the front desk gets involved · Why Google Ads and GA4 never agree on conversions (and how I explain it to clients) · GA4 tips for a 6-month newbie?
    8

Product recommendations

  • landing page builder
    2 posts in the past month
    1. Which landing page builder has given you the best conversion rates for your Google Ads campaigns?
    2. Which landing page builder has given you the best conversion rates for your Google Ads campaigns?
    #1
    landing page builder
    Which landing page builder has given you the best conversion rates for your Google Ads campaigns? · Which landing page builder has given you the best conversion rates for your Google Ads campaigns?
    2
  • skus for products featured in bundles on google merchant center
    2 posts in the past month
    1. The best way to handle SKUs for products featured in bundles on Google Merchant Center?
    2. The best way to handle SKUs for products featured in bundles on Google Merchant Center?
    #2
    skus for products featured in bundles on google merchant center
    The best way to handle SKUs for products featured in bundles on Google Merchant Center? · The best way to handle SKUs for products featured in bundles on Google Merchant Center?
    2
  • conversion tracking implementation specialist
    2 posts in the past month
    1. Can anyone recommend a conversion tracking inplementation specialist?
    2. Can anyone recommend a conversion tracking inplementation specialist?
    #3
    conversion tracking implementation specialist
    Can anyone recommend a conversion tracking inplementation specialist? · Can anyone recommend a conversion tracking inplementation specialist?
    2
  • $1m+ monthly ios install campaigns
    2 posts in the past month
    1. Resources or recs for $1M+ monthly iOS install campaigns?
    2. Resources or recs for $1M+ monthly iOS install campaigns?
    #4
    $1m+ monthly ios install campaigns
    Resources or recs for $1M+ monthly iOS install campaigns? · Resources or recs for $1M+ monthly iOS install campaigns?
    2

Frequently asked questions

Who is r/PPC for?
Best for Advertisers enthusiasts looking for a Reddit-based community with forum discussion.
Is r/PPC free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/PPC have?
Roughly 282K members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/PPC on?
r/PPC runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/PPC cover?
On the Hive Index, r/PPC is organized under Advertisers.
How do I join r/PPC?
You can join r/PPC by clicking this link, or pressing the "Go to community" button above.
What are the PPC communities like?
Communities for paid media and PPC specialists covering Google Ads, paid social, Amazon advertising, and programmatic buying. LinkedIn groups connect experienced practitioners sharing strategies, case studies, and industry news on a professional level.