r/InfluencerMarketing

Community Overview

About r/InfluencerMarketing

Share popular threads and discussions around influencer marketing. Learn how to work with popular social media creators and bloggers to promote your brand.

The community at a glance

r/InfluencerMarketing is a Subreddit for Content Creators and UGC Creators with roughly 131K members. It uses a forum format for communication. On the Hive Index it ranks #5 in the User Generated Content communities list. It is the 7th largest community in the Content Creation topic page.

Roughly 102K members have joined in the past year. Popular discussion topics include Influencers, Influencer, and Creators. Common discussion themes are Advice Requests and Solution Requests. Product recommendations often mention linktree alternative.

On Reddit
131K Members

Subreddit Analysis

via GummySearch
Yearly: +102K members
Growth: +350.1% / year

Member growth over time

All time (yearly)

  • 2016: 144 members
  • 2017: 380 members
  • 2018: 1K members
  • 2019: 2K members
  • 2020: 2K members
  • 2023: 7K members
  • 2024: 10K members
  • 2025: 24K members
  • 2026: 84K members

Past year (monthly)

  • Jul: 2K members
  • Aug: 1K members
  • Sep: 2K members
  • Oct: 3K members
  • Nov: 4K members
  • Dec: 5K members
  • Jan: 19K members
  • Feb: 12K members
  • Mar: 11K members
  • Apr: 9K members
  • May: 30K members
  • Jun: 2K members

Themes

  • Advice Requests
    27 posts in the past month
    1. Need help figuring out rates
    2. How do you all keep track of unpaid invoices and overdue payments?
    3. Are there any influencers who want to partner with an app developer
    #1
    Advice Requests
    Need help figuring out rates · How do you all keep track of unpaid invoices and overdue payments? · Are there any influencers who want to partner with an app developer
    27
  • Solution Requests
    15 posts in the past month
    1. Seeking Creators for a Sleep & Eye Wellness Brand (Gifted + Paid Opportunities)
    2. Need more people to run my influencer marketing
    3. Looking for influencers for affiliate marketing.
    #2
    Solution Requests
    Seeking Creators for a Sleep & Eye Wellness Brand (Gifted + Paid Opportunities) · Need more people to run my influencer marketing · Looking for influencers for affiliate marketing.
    15
  • Pain & Anger
    7 posts in the past month
    1. Has anyone else had terrible luck with micro-influencers actually posting after getting free product?
    2. vetting ugc creators takes me longer than actually using them and it's killing our throughput
    3. ShopMy permanently deactivated my account with no explanation and forfeited $3k in earned commissions…anyone else?
    #3
    Pain & Anger
    Has anyone else had terrible luck with micro-influencers actually posting after getting free product? · vetting ugc creators takes me longer than actually using them and it's killing our throughput · ShopMy permanently deactivated my account with no explanation and forfeited $3k in earned commissions…anyone else?
    7
  • Self-Promotion
    5 posts in the past month
    1. looking for creators — 100% commission
    2. [HIRING] Hiring UGC Creators for an AI Trading Brand 100-600+ PER MONTH IF CONSISTENT!!
    3. Any agency looking to take in influencers? (16.4k subscribers)
    #4
    Self-Promotion
    looking for creators — 100% commission · [HIRING] Hiring UGC Creators for an AI Trading Brand 100-600+ PER MONTH IF CONSISTENT!! · Any agency looking to take in influencers? (16.4k subscribers)
    5
  • Opportunities
    2 posts in the past month
    1. UGC partnership opportunity, ADHD apps (no upfront fee, 40% lifetime rev share)
    2. Paid collab opportunity for Study/Tech/Lifestyle creators
    #5
    Opportunities
    UGC partnership opportunity, ADHD apps (no upfront fee, 40% lifetime rev share) · Paid collab opportunity for Study/Tech/Lifestyle creators
    2

Topics

  • Influencers
    88 posts in the past month
    1. Looking for influencers for affiliate marketing.
    2. Anyone tried micro influencers for promoting MicroSaaS? Was it worth it?
    3. How much influencers are charging you?
    #1
    Influencers
    Looking for influencers for affiliate marketing. · Anyone tried micro influencers for promoting MicroSaaS? Was it worth it? · How much influencers are charging you?
    88
  • Influencer
    60 posts in the past month
    1. Are there any influencers who want to partner with an app developer
    2. Macro-influencer unsure of everything - Looking for advice for my account!
    3. Has anyone actually seen celebrity influencer campaigns outperform regular influencers?
    #2
    Influencer
    Are there any influencers who want to partner with an app developer · Macro-influencer unsure of everything - Looking for advice for my account! · Has anyone actually seen celebrity influencer campaigns outperform regular influencers?
    60
  • Creators
    40 posts in the past month
    1. looking for creators — 100% commission
    2. we paid 6 ugc creators upfront in 4 months and 4 of them ghosted
    3. Looking for English-speaking creators to shoot a short video for us (paid)
    #3
    Creators
    looking for creators — 100% commission · we paid 6 ugc creators upfront in 4 months and 4 of them ghosted · Looking for English-speaking creators to shoot a short video for us (paid)
    40
  • Marketing
    32 posts in the past month
    1. Ugc creator or influencer marketing for mobil app
    2. How many influencers can 1 influencer marketing manager handle?
    3. Looking for someone to help orchestrate our influencer marketing
    #4
    Marketing
    Ugc creator or influencer marketing for mobil app · How many influencers can 1 influencer marketing manager handle? · Looking for someone to help orchestrate our influencer marketing
    32
  • Struggling
    28 posts in the past month
    1. Being compared to micro influencers in brand deal negotiations and it makes me want to start a new account
    2. What does Accenture’s acquisition of Whalar mean for everyone else?
    3. Looking for advertisers/professionals who can bring sponsorships
    #5
    Struggling
    Being compared to micro influencers in brand deal negotiations and it makes me want to start a new account · What does Accenture’s acquisition of Whalar mean for everyone else? · Looking for advertisers/professionals who can bring sponsorships
    28

Product recommendations

  • linktree alternative
    2 posts in the past month
    1. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    #1
    linktree alternative
    Looking for a Linktree alternative: What platform offers the best customization and monetization features? · Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2

Frequently asked questions

Who is r/InfluencerMarketing for?
Best for Content Creators and UGC Creators enthusiasts looking for a Reddit-based community with forum discussion.
Is r/InfluencerMarketing free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/InfluencerMarketing have?
Roughly 131K members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/InfluencerMarketing on?
r/InfluencerMarketing runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/InfluencerMarketing cover?
On the Hive Index, r/InfluencerMarketing is organized under Content Creators, UGC Creators.
How do I join r/InfluencerMarketing?
You can join r/InfluencerMarketing by clicking this link, or pressing the "Go to community" button above.
What are the Content Creation communities like?
One of the larger categories on the site, covering communities for video creators, streamers, podcasters, musicians, and written content producers. Discord has communities for every type of creator, while Facebook groups and Reddit subreddits serve platform-specific creators working across YouTube, TikTok, and Twitch.

Monthly Stats

10
Views
8
Visitors
1
Referrals