r/InfluencerMarketing

Community Overview

About r/InfluencerMarketing

Share popular threads and discussions around influencer marketing. Learn how to work with popular social media creators and bloggers to promote your brand.

The community at a glance

r/InfluencerMarketing is a Subreddit for Content Creators and UGC Creators with roughly 137K members. It uses a forum format for communication. On the Hive Index it ranks #4 in the User Generated Content communities list. It is the 7th largest community in the Content Creation topic page.

Roughly 106K members have joined in the past year. Popular discussion topics include Influencers, Struggling, and Marketing. Common discussion themes are Advice Requests and Self-Promotion. Product recommendations often mention linktree alternative.

On Reddit
137K Members

Subreddit Analysis

via GummySearch
Yearly: +106K members
Growth: +342.0% / year

Member growth over time

All time (yearly)

  • 2016: 144 members
  • 2017: 380 members
  • 2018: 1K members
  • 2019: 2K members
  • 2020: 2K members
  • 2023: 7K members
  • 2024: 10K members
  • 2025: 24K members
  • 2026: 90K members

Past year (monthly)

  • Sep: 2K members
  • Oct: 3K members
  • Nov: 4K members
  • Dec: 5K members
  • Jan: 19K members
  • Feb: 12K members
  • Mar: 11K members
  • Apr: 9K members
  • May: 30K members
  • Jun: 3K members
  • Jul: 5K members
  • Aug: 188 members

Themes

  • Advice Requests
    8 posts in the past month
    1. People in influencer marketing/UGC management... can I ask a few dumb questions?
    2. Need Hiring Advice Please
    3. Any recommendation finding youtube content sponsorship?
    #1
    Advice Requests
    People in influencer marketing/UGC management... can I ask a few dumb questions? · Need Hiring Advice Please · Any recommendation finding youtube content sponsorship?
    8
  • Self-Promotion
    3 posts in the past month
    1. Gesucht: Männliche, deutschsprachige UGC-Creator für Lilienthal Berlin
    2. Looking for Brand Acquisition Partners (Revenue Share)
    3. [Hiring] Honey brand needs 50 TikTok creators — US, 1K–10K followers, food/health niche, $10/video
    #2
    Self-Promotion
    Gesucht: Männliche, deutschsprachige UGC-Creator für Lilienthal Berlin · Looking for Brand Acquisition Partners (Revenue Share) · [Hiring] Honey brand needs 50 TikTok creators — US, 1K–10K followers, food/health niche, $10/video
    3
  • Solution Requests
    2 posts in the past month
    1. what platform do yall use for influencers marketing? to find relevant influencers for brand campaigns?
    2. Looking for a Freelancer/Agency to Grow My Yoga Studio’s Instagram & Bring in More Clients
    #3
    Solution Requests
    what platform do yall use for influencers marketing? to find relevant influencers for brand campaigns? · Looking for a Freelancer/Agency to Grow My Yoga Studio’s Instagram & Bring in More Clients
    2
  • Money Talk
    2 posts in the past month
    1. how do i make money off this?
    2. 7.5K followers, 4.1M views/2 months on AI-generated comedy shorts (using cartoon characters) — how do I monetize this?
    #4
    Money Talk
    how do i make money off this? · 7.5K followers, 4.1M views/2 months on AI-generated comedy shorts (using cartoon characters) — how do I monetize this?
    2
  • Pain & Anger
    2 posts in the past month
    1. What do you do when you agree to a gifted collaboration, but it’s something you end up disliking?
    2. Brand trying to pull a fast one on me?
    #5
    Pain & Anger
    What do you do when you agree to a gifted collaboration, but it’s something you end up disliking? · Brand trying to pull a fast one on me?
    2

Topics

  • Influencers
    24 posts in the past month
    #1
    Influencers
    24
  • Struggling
    13 posts in the past month
    #2
    Struggling
    13
  • Marketing
    11 posts in the past month
    #3
    Marketing
    11
  • Influencer
    10 posts in the past month
    #4
    Influencer
    10
  • Tools
    8 posts in the past month
    #5
    Tools
    8

Product recommendations

  • linktree alternative
    2 posts in the past month
    1. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    #1
    linktree alternative
    Looking for a Linktree alternative: What platform offers the best customization and monetization features? · Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2

Frequently asked questions

Who is r/InfluencerMarketing for?
Best for Content Creators and UGC Creators enthusiasts looking for a Reddit-based community with forum discussion.
Is r/InfluencerMarketing free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/InfluencerMarketing have?
Roughly 137K members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/InfluencerMarketing on?
r/InfluencerMarketing runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/InfluencerMarketing cover?
On the Hive Index, r/InfluencerMarketing is organized under Content Creators, UGC Creators.
How do I join r/InfluencerMarketing?
You can join r/InfluencerMarketing by clicking this link, or pressing the "Go to community" button above.
What are the Content Creation communities like?
One of the larger categories on the site, covering communities for video creators, streamers, podcasters, musicians, and written content producers. Discord has communities for every type of creator, while Facebook groups and Reddit subreddits serve platform-specific creators working across YouTube, TikTok, and Twitch.

Monthly Stats

16
Views /mo
(+33%)
11
Visitors /mo
(+38%)
6
Referrals /mo
(+200%)