r/InfluencerMarketing

Community Overview

About r/InfluencerMarketing

Share popular threads and discussions around influencer marketing. Learn how to work with popular social media creators and bloggers to promote your brand.

The community at a glance

r/InfluencerMarketing is a Subreddit for Content Creators and UGC Creators with roughly 142K members. It uses a forum format for communication. On the Hive Index it ranks #5 in the User Generated Content communities list. It is the 7th largest community in the Content Creation topic page.

Roughly 109K members have joined in the past year. Popular discussion topics include Influencer Marketing and Tools. Common discussion themes are Advice Requests and Self-Promotion. Product recommendations often mention linktree alternative.

On Reddit
142K Members

Subreddit Analysis

via GummySearch
Yearly: +109K members
Growth: +332.2% / year

Member growth over time

All time (yearly)

  • 2016: 144 members
  • 2017: 380 members
  • 2018: 1K members
  • 2019: 2K members
  • 2020: 2K members
  • 2023: 7K members
  • 2024: 10K members
  • 2025: 24K members
  • 2026: 95K members

Past year (monthly)

  • Oct: 3K members
  • Nov: 4K members
  • Dec: 5K members
  • Jan: 19K members
  • Feb: 12K members
  • Mar: 11K members
  • Apr: 9K members
  • May: 30K members
  • Jun: 3K members
  • Jul: 5K members
  • Aug: 4K members
  • Sep: 1K members

Themes

  • Advice Requests
    22 posts in the past month
    1. Gifting + Brand Ambassador Programs for Smaller Creators
    2. How are people actually getting Instagram followers now?
    3. Good Engagement Rate for Macro Influencers?
    #1
    Advice Requests
    Gifting + Brand Ambassador Programs for Smaller Creators · How are people actually getting Instagram followers now? · Good Engagement Rate for Macro Influencers?
    22
  • Self-Promotion
    15 posts in the past month
    1. My message to all the brands out there
    2. Starting out as a freelance influencer marketing consultant in Germany – looking to connect
    3. Looking for affiliate marketers to help promote our products
    #2
    Self-Promotion
    My message to all the brands out there · Starting out as a freelance influencer marketing consultant in Germany – looking to connect · Looking for affiliate marketers to help promote our products
    15
  • Solution Requests
    10 posts in the past month
    1. PAID CAMPAIGN : Looking for YouTube Creators (Telugu / Tech / Finance / Utility Niches) - Credit Card to Bank Transfer App
    2. Brand new to instagram, worth an instagram influencer platform?
    3. Looking for a decent social media scheduler, any recommendations?
    #3
    Solution Requests
    PAID CAMPAIGN : Looking for YouTube Creators (Telugu / Tech / Finance / Utility Niches) - Credit Card to Bank Transfer App · Brand new to instagram, worth an instagram influencer platform? · Looking for a decent social media scheduler, any recommendations?
    10
  • Pain & Anger
    3 posts in the past month
    1. agency not paying
    2. Drowning in brand invoices and creator payouts..
    3. Did I accidentally set the expectation that I’ll work for free? 😭 Can I still ask brands for payment after accepting gifted collabs?
    #4
    Pain & Anger
    agency not paying · Drowning in brand invoices and creator payouts.. · Did I accidentally set the expectation that I’ll work for free? 😭 Can I still ask brands for payment after accepting gifted collabs?
    3
  • Ideas
    2 posts in the past month
    1. I built a camera app that lets creators film portrait and landscape video, at the same time!
    2. We stopped optimising for reach and started optimising for revenue per follower. It changed how we run everything.
    #5
    Ideas
    I built a camera app that lets creators film portrait and landscape video, at the same time! · We stopped optimising for reach and started optimising for revenue per follower. It changed how we run everything.
    2

Topics

  • Influencer Marketing
    1 post in the past month
    #1
    Influencer Marketing
    1
  • Tools
    1 post in the past month
    #2
    Tools
    1

Product recommendations

  • linktree alternative
    2 posts in the past month
    1. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    #1
    linktree alternative
    Looking for a Linktree alternative: What platform offers the best customization and monetization features? · Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2

Frequently asked questions

Who is r/InfluencerMarketing for?
Best for Content Creators and UGC Creators enthusiasts looking for a Reddit-based community with forum discussion.
Is r/InfluencerMarketing free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/InfluencerMarketing have?
Roughly 142K members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/InfluencerMarketing on?
r/InfluencerMarketing runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/InfluencerMarketing cover?
On the Hive Index, r/InfluencerMarketing is organized under Content Creators, UGC Creators.
How do I join r/InfluencerMarketing?
You can join r/InfluencerMarketing by clicking this link, or pressing the "Go to community" button above.
What are the Content Creation communities like?
One of the larger categories on the site, covering communities for video creators, streamers, podcasters, musicians, and written content producers. Discord has communities for every type of creator, while Facebook groups and Reddit subreddits serve platform-specific creators working across YouTube, TikTok, and Twitch.