r/InfluencerMarketing

Community Overview

About r/InfluencerMarketing

Share popular threads and discussions around influencer marketing. Learn how to work with popular social media creators and bloggers to promote your brand.

The community at a glance

r/InfluencerMarketing is a Subreddit for Content Creators and UGC Creators with roughly 134K members. It uses a forum format for communication. On the Hive Index it ranks #4 in the User Generated Content communities list. It is the 7th largest community in the Content Creation topic page.

Roughly 104K members have joined in the past year. Popular discussion topics include Influencers, Struggling, and Marketing. Common discussion themes are Advice Requests and Self-Promotion. Product recommendations often mention linktree alternative.

On Reddit
134K Members

Subreddit Analysis

via GummySearch
Yearly: +104K members
Growth: +346.9% / year

Member growth over time

All time (yearly)

  • 2016: 144 members
  • 2017: 380 members
  • 2018: 1K members
  • 2019: 2K members
  • 2020: 2K members
  • 2023: 7K members
  • 2024: 10K members
  • 2025: 24K members
  • 2026: 87K members

Past year (monthly)

  • Aug: 1K members
  • Sep: 2K members
  • Oct: 3K members
  • Nov: 4K members
  • Dec: 5K members
  • Jan: 19K members
  • Feb: 12K members
  • Mar: 11K members
  • Apr: 9K members
  • May: 30K members
  • Jun: 3K members
  • Jul: 2K members

Themes

  • Advice Requests
    17 posts in the past month
    1. How do you find "influencers" on Reddit? Just like Insta and Tiktok.
    2. How do I document my Hyrox or 75 hard journey?
    3. When a brand sends over a contract do you actually take the time to read the thing or do you just look for the payment amount and sign it?
    #1
    Advice Requests
    How do you find "influencers" on Reddit? Just like Insta and Tiktok. · How do I document my Hyrox or 75 hard journey? · When a brand sends over a contract do you actually take the time to read the thing or do you just look for the payment amount and sign it?
    17
  • Self-Promotion
    14 posts in the past month
    1. Looking for teacher creators with 20k+ followers (paid, short-form video)
    2. Kids casting .com
    3. [HIRING] Influencer Partnerships Executive — Commission Only | Remote | UK-based ONLY | Side-hustle
    #2
    Self-Promotion
    Looking for teacher creators with 20k+ followers (paid, short-form video) · Kids casting .com · [HIRING] Influencer Partnerships Executive — Commission Only | Remote | UK-based ONLY | Side-hustle
    14
  • Opportunities
    3 posts in the past month
    1. Paid Opportunity for LA TikTok Creators (200k–700k Followers) – Event Tomorrow
    2. Gateway to the Turkish Market ~30M Monthly Views (100k+ Followers) | Turkish-Language History & Geopolitics Creator | Perfect Fit for AI Image/Video Tools looking to expand into Turkey
    3. Collab Opportunity: 2M+ Followers Creator Looking for Crypto Casinos & Gaming Apps
    #3
    Opportunities
    Paid Opportunity for LA TikTok Creators (200k–700k Followers) – Event Tomorrow · Gateway to the Turkish Market ~30M Monthly Views (100k+ Followers) | Turkish-Language History & Geopolitics Creator | Perfect Fit for AI Image/Video Tools looking to expand into Turkey · Collab Opportunity: 2M+ Followers Creator Looking for Crypto Casinos & Gaming Apps
    3
  • Ideas
    3 posts in the past month
    1. Building a crm to stop brands from paying late. what features would actually make you use it?
    2. Building a CRM to stop late payments & messy influencer contracts. What features would actually make you use it?
    3. Built a better way to source niche creators - want to test it with a few people
    #4
    Ideas
    Building a crm to stop brands from paying late. what features would actually make you use it? · Building a CRM to stop late payments & messy influencer contracts. What features would actually make you use it? · Built a better way to source niche creators - want to test it with a few people
    3
  • Solution Requests
    2 posts in the past month
    1. Recommendations for Influencer Management Software/Program
    2. I built a tool that reads every comment on a YouTube channel and turns it into an audience/content/revenue report — www.crowdopinio.com
    #5
    Solution Requests
    Recommendations for Influencer Management Software/Program · I built a tool that reads every comment on a YouTube channel and turns it into an audience/content/revenue report — www.crowdopinio.com
    2

Topics

  • Influencers
    26 posts in the past month
    #1
    Influencers
    26
  • Struggling
    14 posts in the past month
    #2
    Struggling
    14
  • Marketing
    12 posts in the past month
    #3
    Marketing
    12
  • Tools
    10 posts in the past month
    #4
    Tools
    10
  • Influencer
    10 posts in the past month
    #5
    Influencer
    10

Product recommendations

  • linktree alternative
    2 posts in the past month
    1. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2. Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    #1
    linktree alternative
    Looking for a Linktree alternative: What platform offers the best customization and monetization features? · Looking for a Linktree alternative: What platform offers the best customization and monetization features?
    2

Frequently asked questions

Who is r/InfluencerMarketing for?
Best for Content Creators and UGC Creators enthusiasts looking for a Reddit-based community with forum discussion.
Is r/InfluencerMarketing free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/InfluencerMarketing have?
Roughly 134K members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/InfluencerMarketing on?
r/InfluencerMarketing runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/InfluencerMarketing cover?
On the Hive Index, r/InfluencerMarketing is organized under Content Creators, UGC Creators.
How do I join r/InfluencerMarketing?
You can join r/InfluencerMarketing by clicking this link, or pressing the "Go to community" button above.
What are the Content Creation communities like?
One of the larger categories on the site, covering communities for video creators, streamers, podcasters, musicians, and written content producers. Discord has communities for every type of creator, while Facebook groups and Reddit subreddits serve platform-specific creators working across YouTube, TikTok, and Twitch.

Monthly Stats

12
Views /mo
(+200%)
9
Visitors /mo
(+200%)
3
Referrals /mo
(+200%)