r/BuyItForLife

Community Overview

About r/BuyItForLife

For practical, durable and quality made products that are made to last. **Reminder:** Please use the search function before making a request. The Mission Statement: http://www.reddit.com/r/BuyItForLife/comments/jtjuz/bi4l_mission_statement_rules_etc/

The community at a glance

r/BuyItForLife is a Subreddit for Business Owners and Resellers with roughly 3.8M members. It has been around since 2011. It has a live chat communication style. It is the 1st largest community in the Business topic page and the 1st largest community in the Reselling topic page.

Roughly 684K members have joined in the past year. Popular discussion topics include Bifl, Tired, and Recommendations. Common discussion themes are Solution Requests and Advice Requests. Product recommendations often mention electric kettle, smartwatch, and sofa.

On Reddit
Established 2011
3.8M Members

Subreddit Analysis

via GummySearch
Yearly: +684K members
Growth: +22.1% / year

Member growth over time

All time (yearly)

  • 2013: 57K members
  • 2014: 44K members
  • 2015: 42K members
  • 2016: 68K members
  • 2017: 123K members
  • 2018: 151K members
  • 2019: 136K members
  • 2020: 191K members
  • 2023: 987K members
  • 2024: 860K members
  • 2025: 750K members
  • 2026: 321K members

Past year (monthly)

  • Jul: 81K members
  • Aug: 65K members
  • Sep: 39K members
  • Oct: 37K members
  • Nov: 62K members
  • Dec: 63K members
  • Jan: 74K members
  • Feb: 44K members
  • Mar: 53K members
  • Apr: 53K members
  • May: 54K members
  • Jun: 43K members

Themes

  • Solution Requests
    21 posts in the past month
    1. Just bought a zero g hose that is already leaking. Any recs?
    2. Bamboo vs percale vs linen for hot sleepers who want sheets to last?
    3. Durable Casio F-91W wristwatch or similar
    #1
    Solution Requests
    Just bought a zero g hose that is already leaking. Any recs? · Bamboo vs percale vs linen for hot sleepers who want sheets to last? · Durable Casio F-91W wristwatch or similar
    21
  • Advice Requests
    14 posts in the past month
    1. Experience on Zojirushi rice cooker
    2. Why do my Levi's attract lint so much when my Dickies are immune to it?
    3. This Bernzomatic torch has lasted almost five years in the weather sitting on my back porch. Blizzards, ice storms, extreme wind and extreme heat.
    #2
    Advice Requests
    Experience on Zojirushi rice cooker · Why do my Levi's attract lint so much when my Dickies are immune to it? · This Bernzomatic torch has lasted almost five years in the weather sitting on my back porch. Blizzards, ice storms, extreme wind and extreme heat.
    14
  • Money Talk
    2 posts in the past month
    1. Should I Buy This Vacuum on FB Marketplace?
    2. $1500 budget for a wedding gift
    #3
    Money Talk
    Should I Buy This Vacuum on FB Marketplace? · $1500 budget for a wedding gift
    2
  • Pain & Anger
    1 post in the past month
    1. White sneakers bad worn soles
    #4
    Pain & Anger
    White sneakers bad worn soles
    1

Topics

  • Bifl
    79 posts in the past month
    1. A true BIFL : I bought this Cosmo clock in 1984 when a student. Still used today.
    2. Completed my BIFL bottle set, found the TKPro today at the thrift store.
    3. New BIFL Darn Tough Socks
    #1
    Bifl
    A true BIFL : I bought this Cosmo clock in 1984 when a student. Still used today. · Completed my BIFL bottle set, found the TKPro today at the thrift store. · New BIFL Darn Tough Socks
    79
  • Tired
    56 posts in the past month
    #2
    Tired
    56
  • Recommendations
    29 posts in the past month
    #3
    Recommendations
    29
  • Durable
    20 posts in the past month
    1. Lunch box that will last a carer
    #4
    Durable
    Lunch box that will last a carer
    20
  • Recommend
    18 posts in the past month
    #5
    Recommend
    18

Flair

  • [Request]
    64 posts in the past month
    1. Experience on Zojirushi rice cooker
    2. Just bought a zero g hose that is already leaking. Any recs?
    3. A pocket pen that lasts forever
    #1
    [Request]
    Experience on Zojirushi rice cooker · Just bought a zero g hose that is already leaking. Any recs? · A pocket pen that lasts forever
    64
  • Discussion
    56 posts in the past month
    1. This chair makes me reconsider my spending habits every year.
    2. Bougie bias is where somebody thinks an item is high quality because they paid a lot for it. What are some examples of bougie bias that you have seen?
    3. Logitech Z-2300 used daily for almost 20 years. Got them for Christmas in 2006 from Circuit City.
    #2
    Discussion
    This chair makes me reconsider my spending habits every year. · Bougie bias is where somebody thinks an item is high quality because they paid a lot for it. What are some examples of bougie bias that you have seen? · Logitech Z-2300 used daily for almost 20 years. Got them for Christmas in 2006 from Circuit City.
    56
  • Vintage
    38 posts in the past month
    1. My parent's 53 year old KitchenAid mixer.
    2. My grandfather's 60-70 year old wooden clothes brush. Still works perfectly and keeps all my clothes looking beautiful.
    3. 36 year old toddler jacket. Was mine, and now handed down to my oldest son. It will be handed down to my youngest in a couple years. A 3 generation coat. Perfect condition.
    #3
    Vintage
    My parent's 53 year old KitchenAid mixer. · My grandfather's 60-70 year old wooden clothes brush. Still works perfectly and keeps all my clothes looking beautiful. · 36 year old toddler jacket. Was mine, and now handed down to my oldest son. It will be handed down to my youngest in a couple years. A 3 generation coat. Perfect condition.
    38
  • Review
    15 posts in the past month
    1. 12 year daily carry Nite Ize carabiner came in a 2 pack; found the other unused today. They were both black
    2. What everyday carry item have you owned for 10+ years that still works perfectly?
    3. My Popov leather wallet after 4 years
    #4
    Review
    12 year daily carry Nite Ize carabiner came in a 2 pack; found the other unused today. They were both black · What everyday carry item have you owned for 10+ years that still works perfectly? · My Popov leather wallet after 4 years
    15
  • Currently sold
    11 posts in the past month
    1. Hot take: if a product needs an app to function, it's on a countdown
    2. Tongue cleaners. Buy a metal one! Something that doesn’t need to be disposable but some reason we’ve decided is.
    3. The pros and cons of forever titanium teapots
    #5
    Currently sold
    Hot take: if a product needs an app to function, it's on a countdown · Tongue cleaners. Buy a metal one! Something that doesn’t need to be disposable but some reason we’ve decided is. · The pros and cons of forever titanium teapots
    11

Product recommendations

  • electric kettle
    3 posts in the past month
    1. Looking for the best electric kettle that won’t break the bank + long lasting
    2. Looking for the best electric kettle that won’t break the bank + long lasting!!!
    3. Looking for the best electric kettle that won’t break the bank + long lasting!!!
    #1
    electric kettle
    Looking for the best electric kettle that won’t break the bank + long lasting · Looking for the best electric kettle that won’t break the bank + long lasting!!! · Looking for the best electric kettle that won’t break the bank + long lasting!!!
    3
  • smartwatch
    3 posts in the past month
    1. What is the best smartwatch out there?
    2. The best smartwatch on the market to buy in YOUR opinion?
    3. The best smartwatch on the market to buy in YOUR opinion?
    #2
    smartwatch
    What is the best smartwatch out there? · The best smartwatch on the market to buy in YOUR opinion? · The best smartwatch on the market to buy in YOUR opinion?
    3
  • sofa
    3 posts in the past month
    1. What’s the best sofa you’ve ever bought and why?
    2. best long lasting sofa? Love sac? leather?
    3. Best long lasting sofa brand? (Housewarming gift)
    #3
    sofa
    What’s the best sofa you’ve ever bought and why? · best long lasting sofa? Love sac? leather? · Best long lasting sofa brand? (Housewarming gift)
    3
  • wired earbuds
    2 posts in the past month
    1. best wired earbuds with mic
    2. Best wired earbuds in 2025?
    #4
    wired earbuds
    best wired earbuds with mic · Best wired earbuds in 2025?
    2
  • air fryer
    2 posts in the past month
    1. Best air fryer on market?
    2. Best Air Fryer Under $100? Need Recommendations
    #5
    air fryer
    Best air fryer on market? · Best Air Fryer Under $100? Need Recommendations
    2

Frequently asked questions

Who is r/BuyItForLife for?
Best for Business Owners and Resellers enthusiasts looking for a Reddit-based community with live chat.
Is r/BuyItForLife free to join?
This listing is not marked as paid-only. Access rules and any fees are decided by the community.
How many members does r/BuyItForLife have?
Roughly 3.8M members, based on figures reported by the community or its host. Member counts are approximate and change over time.
What platform is r/BuyItForLife on?
r/BuyItForLife runs on Reddit. Reddit communities (or "subreddits") are forum-based groups on the popular social news aggregation, web content rating, and discussion website Reddit. Reddit is commonly known as "the front page of the internet". Users submit content to the site such as links, text posts, and images, which are then voted up or down and discussed by other members. From investing Reddit communities, to professional ones, to ones just for laughs, you're likely to find a community for you on Reddit.
What topics does r/BuyItForLife cover?
On the Hive Index, r/BuyItForLife is organized under Business Owners, Resellers.
How do I join r/BuyItForLife?
You can join r/BuyItForLife by clicking this link, or pressing the "Go to community" button above.
What are the Business communities like?
A broad topic that covers everything from solo business owners to startup teams and larger operators. You will find communities on Discord, Reddit, and Slack focused on strategy, growth, operations, and the day-to-day grind of running something. Good for getting outside perspectives, finding collaborators, or just talking through problems with people who actually get it.